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BREAKING NEWS: Alitalia Now Honoring Japanese Promo Code For Most

Oct. 24, 2012
3 min read
BREAKING NEWS: Alitalia Now Honoring Japanese Promo Code For Most
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There was a lot of excitement this past Saturday with Alitalia’s Japanese promo code that took $315 off any Alitalia flight. However, the next day they unilaterally cancelled all tickets much to the dismay of dealseekers (myself included). The legality of this decision is still debatable as it was complex being that they are an Italian company, it was a Japanese website and a lot of people who purchased tickets were in different countries, many in the US.

Personally, I booked one intra-European flight that came out to $0, mostly to test out the parameters of the promotion. When things went south we wrote about the different ways that consumers can and should express their feedback.

Yesterday I spoke to a couple media outlets like USA Today and ABC News, which clearly started to up the stakes for Alitalia and brought them under increased media scrutiny. When talking to the media, my take was pro-consumer as I think this was a legitimate marketing promotion launched by Alitalia, unlike the 4 mile Hong Kong mistake fare which was clearly a computer glitch, and I thought that Alitalia should honor the fare promotion.

This afternoon Alitalia announced that they would indeed be honoring the promotion for those who paid 1 euro cent or more. Here is the full text from their Facebook page:

“Dear Alitalia fans,

Thank you for the interest you took in our Facebook Global Offer. Alitalia was the first airline to create a global event of this kind for the Internet community: the most wide-ranging Alitalia promotion ever.

We offered a worldwide 25% discount, with the exception of Japan, where for technical reasons we were forced to create a unique E-Coupon worth 25.000 yen (approximately 250 euro) to be used exclusively for the purchase of flights from Tokyo or Osaka. This redemption rules were clearly stated in the Japanese version of the Facebook offer.

Unfortunately, due to a malfunction, the system did not recognize the limitation of this unique e-coupon to be used only on routes from Japan. As a result, the system erroneously allowed the voucher discount of 25,000 yen to be used on all routes in Alitalia’s global network.

The news spread rapidly online and in a matter of a few hours our Japanese website reported a dramatic surge in visits and purchase requests from several geographical areas.

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This unusual occurrence on the Japanese website triggered a security system alert which, considering the high percentage of number of requests at zero cost, froze all transactions. The promotion’s objective was to spur and increase the sale of tickets at a discounted price, and not to issue tickets for free or at a minimal cost.

However, since Alitalia intends to protect clients who have committed a, albeit minimal, amount with their credit card, we confirm the validity of the transactions requested on the Japanese site with a value greater than 1 euro cent. Those clients will soon receive an e-mail with their ticket.

Finally, in consideration of the great success of the promotion, we decided to extend the 25% discount offer for two additional days.

Alitalia Facebook Team”

In the end, this was an amazing deal and you had to jump in on it quickly. The old saying, “if it’s too good to be true, it probably is,” isn’t always true! Congratulations to those who got in on this and I applaud Alitalia for making a consumer valued decision. Even though my ticket won’t be honored, it’s all about looking forward to the next deal!

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.