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British Airways introduces new blanket and pillow for long-haul economy passengers

Feb. 03, 2020
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2 min read
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British Airways introduces new blanket and pillow for long-haul economy passengers
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British Airways is improving the economy experience for passengers. On Monday, the airline unveiled a new soft product offering for World Traveller passengers on long-haul routes.

With the new soft product enhancements, long-haul economy passengers can expect a new blanket option, as well as a new cushion and headrest cover.

(Photo courtesy of British Airways)
(Photo courtesy of British Airways)

Among the updated products, economy passengers can expect a bright blue cushion with a herringbone design, as well as a blue blanket. In addition, BA is refreshing the headrest covers on economy seats, featuring a bright white design.

The new soft product offering is available on all long-haul British Airways flights to and from London Heathrow (LHR). As of March 1, the airline will operate all long-haul flights to and from London Gatwick (LGW) with the updated offering.

(Photo courtesy of British Airways)
(Photo courtesy of British Airways)

As of early January, BA was offering the old product in economy, which featured a white cushion and brown blanket. The new offering — at least aesthetically — appears to be a nice improvement.

Along with the inflight changes, BA is also trialling a new advancement in some of its lounges. In both its San Francisco and Newark lounges, the airline is testing an automated cocktail maker, which will dispense one of 30 cocktail choices in less than 45 seconds. The trial will be available in the two U.S. airports until March.

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These enhancements in the economy cabin are the latest part of the airline's passenger experience investments. Above all as part of that initiative, BA has invested in new aircraft, such as the A350, which features three new cabins: Club Suite, World Traveller Plus and World Traveller.

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

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  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
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  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.