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American Airlines CEO Doug Parker on how he feels about flying his own airline

Feb. 23, 2020
5 min read
American Airlines And Qantas Airways Joint News Conference On Route Alliance And Tour Of Boeing 777
American Airlines CEO Doug Parker on how he feels about flying his own airline
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Weary frequent flyers might think airline executives have it easy. They can jump on any flight they want, relax in first class and be whisked through airports by waiting staff.

Some of that is true. But W. Douglas Parker, the chief executive of American Airlines, says his flying life isn’t as cushy as you might suspect.

TPG asked Parker about how he flies, how he handles issues that he spots during his trips and what he talks about with passengers sitting next to him. (Note: The questions below have been condensed and simplified.)

On flying first class vs. economy

TPG: You’re the boss. Do you get special treatment, like preboarding or having the flight held for you?

DP: I fly around a lot and I talk to customers all the time. I try very hard to experience what our customers experience....I board whatever my group number is. I have no (special) status. If I’m in first, I board in the first group. One of every three flights is in coach, so if I’m in Group 6, I board in Group 6. Whatever my seat assignment says.

Read more: American is upgrading its first class service on Boeing 737s

TPG: But of all people, you don’t have to fly coach.

DP: It’s really up to me that I don’t have special treatment.

TPG: American and other airlines regularly escort VIPs to the gate. Do you get walked or driven to the plane? Do people meet you when you get in?

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DP: They absolutely do not do anything at DFW (which is next to American headquarters in Fort Worth). There’s nobody meeting me at the flight. Now, if I’m flying to a smaller airport, the station manager sometimes wants to say hello.

TPG: If someone at American saw “Doug Parker” on a manifest, it would be pretty obvious that it’s you. Is your name flagged in any way to tell them you’re the CEO?

DP: The way we book seats for me is on a credit card with my real name. It’s William, not Doug. So it’s not obvious.

TPG: Let’s say you’re sitting in coach. Do you talk to the people in your row about their impressions of the airline?

DP: I generally don’t force the conversation. I don’t proactively say, "Hi, I’m the CEO of American Airlines." (But) I always talk to the flight attendants.

TPG: How about when you’re on a station visit, or even just spending time at DFW. Do you talk to employees?

DP: Of course, yes, I do that. I walk through the break room. My dad was in the grocery business (as a regional president with the Kroger Company) and I remember walking through stores with him on weekends. When I’m in airports, I do my own walk-through.

On identifying pain points in the airport

TPG: What are you looking for?

DP: I’m trying to see what customers are seeing. I’m looking for choke points. I’m seeing where lines are forming and where processes aren’t moving, and I want to know why. If you see people in queues, you don’t want that. Sometimes it’s because of the boarding process. Sometimes you get lines because of storms....When I see a TSA line, I’ll ask (gate agents), "Do you realize there’s a queue outside TSA?" I’ve done that a few times.

TPG: If you notice something amiss in a process American can control, do you bring it up?

DP: I do, but I can’t think of a time when the answer wasn’t, "Oh, yes, we’re working on it." … Any CEO will tell you that you may see things and question them, but you have to be very careful doing anything about it.

TPG: Why?

DP: You don’t want to change the priority of something that wasn’t a priority. You want to be careful not to have people drop what they are doing so they can take care of something you noticed.

Read more: Want to upgrade your American Airlines flight? Here are the international routes to book

On the benefits of flying in 2020

TPG: Your career mirrors what’s happened to the airline industry in the years since deregulation. What are the biggest changes that have taken place since, say, 1990?

DP: It is easier to make changes (to the system). It absolutely is easier. It is dramatically easier to get places. Obviously, security has changed tremendously. But there are many more flights to many more places at much lower fares. People can travel more quickly and less expensively.

Remember that there used to be lines outside security. There used to be lines to get a boarding pass. You had to go to the airport to change a flight. You could run into lines whether you were checking a bag or not. There was a lot of anxiety in the travel process, even before the flight left.

None of that exists any more. There’s no issue other than security, all the way to the gate. You have information at your fingertips. The only way you’d know whether your bag made it on the plane was by standing at the carousel. Now, we know when the plane is in the air if your bag didn’t make it and we can alert you.

Micheline Maynard is a contributor at The Points Guy. She grew up as an airline child and regularly aces the Airports category on Jeopardy. She has written about the industry for New York Newsday, The New York Times and Forbes.com.

Featured photo of Alan Joyce and Doug Parker by Brendon Thorne/Bloomberg/Getty Images.

Featured image by Bloomberg via Getty Images

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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.