Amazon Lowers Prices at Whole Foods Again, Expands Savings for Prime Members

Update: Some offers mentioned below are no longer available. View the current offers here.

Online retail giant Amazon will be lowering prices and introducing more perks for Amazon Prime members at Whole Foods grocery stores starting Wednesday.

Whole Foods said in announcing the change that prices "will be reduced by an average of 20 percent on select items throughout the store." More than 500 products, mostly produce and meat, will see a price cut.

This is the third price cut Amazon has announced for the grocery store since Amazon acquired it in August 2017.

Last June, Amazon started offering exclusive discounts at Whole Foods for Prime members, giving customers who are a part of Amazon's membership program an extra 10% off items that are already on sale. It now says it will double the number of items that receive this discount, with the savings being even deeper in some cases.

Examples of Prime deals in April that will rotate on a weekly basis include:

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• Organic asparagus: $2.99/lb, save $2
• Organic strawberries: $2.99/lb, save $2
• Sumo Citrus: $2.49/lb, save $1.50
• Air-chilled, no-antibiotics-ever whole chicken: $1.79/lb, save at least 40%
• Spiral sliced ham: $3.99/lb, save at least 33%
• Animal welfare-rated, bone in pork loin chops: $4.99/lb, save at least $2
• Fresh, sustainable wild-caught halibut fillet: $16.99/lb, save at least 35%
• 35% off all Justin's brand products
• $20 off Vega One Organic Shakes (24.3-26.9 oz. sizes only)
• 40% off all Kite Hill plant-based products
• 35% off all Epic brand products
• Prepared sandwiches and wraps: 20% off

Amazon has introduced other perks to Prime members beyond the cash discounts at Whole Foods, such as free delivery and pickup.

However, Amazon recently raised the price of Prime membership from $99 per year to $119, so it's nice to see the program improve its perks, which includes access to free two-day shipping and premium video streaming, to compensate for the price increase.

If you're not yet a Prime member but want to sign up, you can save $10 off a $20 purchase at Whole Foods and try out a Prime membership for 30 days if you enroll by the end of April.

Those who don't have a Whole Foods in their area can still use Amazon Fresh for grocery delivery. Amazon is currently offering select American Express cardholders $30 off their first delivery, reports Points, Miles and Martinis.

Using a credit card such as the Chase Amazon Prime Rewards Visa Card at Whole Foods or Amazon will get you 5% back on all purchases at either store. If you want to maximize shopping at Whole Foods specifically, you'll earn 4x Membership Rewards points when using the American Express® Gold Card, which nets out to an 8% return according to TPG's valuations.

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