Alaska Airlines defends its home turf in newest spat with Delta
Alaska Airlines is putting up a fight in Anchorage.
On Friday, the Seattle-based carrier announced its first-ever summer seasonal service between Anchorage (ANC) and Minneapolis-St. Paul (MSP). The twice-weekly flight will operate on Saturdays and Sundays between June 19 and Aug. 15, using a Boeing 737-800, with introductory fares start at $98 one-way.
Friday's MSP announcement joins several other recently announced destinations from Alaska's most populous city, including Las Vegas (LAS), Denver (DEN) and San Francisco (SFO). All in, the carrier will offer nonstop flights to 11 cities in the lower 48 from Anchorage, including two to Hawaii: Honolulu (HNL) and Maui (OGG).
"With a massive network across the state and our naturally socially distanced outdoor spaces, this route offers easy access to Denali, kayaking, sightseeing, and the most sustainably managed fishing in the world. Alaska is a safe and attractive travel destination for friends and family," said Marilyn Romano, regional vice president, in a statement.
Unless it's a brand-new long-haul route or another major announcement, individual routes don't typically get their own press release.
Yet Friday's news is different.
It follows exactly one week after partner-turned-adversary Delta Air Lines announced a sweeping expansion across five cities in Alaska, adding new routes and upgauging aircraft from many of its mainland hubs to Anchorage (ANC), Fairbanks (FAI), Juneau (JNU), Ketchikan (KTN) and Sitka (SIT).
Delta's expansion seemingly reignited the competition between the two rivals.
Related: Delta makes big play for Alaska, adds several new routes amid pandemic pivot
The carriers had a strong relationship in the early 2010s that included a robust codeshare and frequent flyer alliance. By the middle of the decade, however, the partnership frayed as Delta moved instead to build its own hub in Seattle, ultimately competing head-to-head with Alaska on many of its most lucrative routes.
The partnership ultimately ended in 2017 amid an escalating turf battle for Seattle. Since then, Alaska's been in growth mode — boosting the Seattle hub with new routes, while also rethinking many elements of the travel experience.
Now, despite the pandemic, the airlines seem to be back at it. Though Alaska's based in Seattle, the carrier's namesake is the state nicknamed "The Last Frontier." The airline seemingly isn't going let Delta expand in its territory without putting up a fight.
Take a look at the second sentence in Friday's press release. "This additional nonstop flight means Alaska Airlines will provide the most nonstops from the state of Alaska than any other carrier," it reads. Guess which airline comes in at number two? Delta, according to Cirium timetables.
Furthermore, Alaska's $98 one-way fares are another jab at the incumbents. (Minneapolis-based Sun Country Airlines also flies between MSP and ANC). At the time of its announcement, the carrier appeared to be undercutting the competition by at least $50 on every single day the route operates.
Since breaking up with Delta, Alaska Airlines has turned to American Airlines to fuel its growth ambitions. The two carriers launched a new partnership, and Alaska is on the cusp of joining the Oneworld alliance later this month.
Want a first look at exclusive CEO interviews? Sign up for TPG's free new biweekly Aviation newsletter!
"We defended ourselves and grew market share when a major competitor came into our hub and tried to steal share from us," Alaska's longtime CEO Brad Tilden said about Delta, in an exclusive TPG interview publishing on Monday.
TPG featured card
at Bilt's secure site
Terms & restrictions apply. See rates & fees.
| 1X | Choose to earn up to 1X points on rent and mortgage payments with no transaction fee |
| 2X | Earn 2X points + the option to earn 4% back in Bilt Cash on everyday purchases |
Pros
- Choice to earn up to 1 Bilt Point per dollar spent on rent and mortgage payments
- Elevated everyday earnings with both Bilt Points and the option to earn Bilt Cash
- $400 Bilt Travel Portal hotel credit per year (up to $200 biannually)
- $200 Bilt Cash annually
- Priority Pass membership
- No foreign transaction fees
Cons
- Moderate annual fee
- Designed primarily for members seeking a premium, all-in-one card
- Earn points on housing with no transaction fee
- Choose to earn 4% back in Bilt Cash on everyday spend. Use Bilt Cash to unlock point earnings on rent and mortgage payments with no transaction fee, up to 1X.
- 2X points on everyday spend
- $400 Bilt Travel Hotel credit. Applied twice a year, as $200 statement credits, for qualifying Bilt Travel Portal hotel bookings.
- $200 Bilt Cash (awarded annually). At the end of each calendar year, any Bilt Cash balance over $100 will expire.
- Welcome bonus (subject to approval): 50,000 Bilt Points + Gold Status after spending $4,000 on everyday purchases in the first 90 days + $300 of Bilt Cash.
- Priority Pass ($469/year value). See Guide to Benefits.
- Bilt Point redemptions include airlines, hotels, future rent and mortgage payments, Lyft rides, statement credits, student loan balances, a down payment on a home, and more.