'We've reached drinking altitude:' Alaska Airlines debuts exclusively brewed IPA
If you enjoy (responsibly) imbibing a crisp, cold beer now and then, you probably also enjoy trying new brews when you travel. Now, you don't have to wait until you reach your destination before popping the tab on a new-to-you beer when you fly with Alaska Airlines.
Related: Alaska Airlines Visa credit card review: Earn hard-to-get miles with a new 70,000-mile offer
Alaska recently added a custom craft beer to its beverage lineup that you won't find anywhere else. Dubbed the Cloud Cruiser, Alaska developed this cobranded India pale ale with Seattle-based Fremont Brewing. Cloud Cruiser is complimentary for first- and premium-class passengers and is available for purchase ($8.50) in the main cabin. It is also served in select Alaska Airlines lounges.
There are several ways to fast-track your way to sipping Cloud Cruiser for free in Alaska's first- or premium-class cabins. If you have elite status with Alaska (even at the entry-level MVP tier), you are eligible for complimentary upgrades when available. If you have a stash of Alaska Airlines miles through the Mileage Plan program, you can use your points to book first- and premium-class seats for as few as 13,500 and 6,000 miles, respectively.
Fremont Brewing and Alaska worked closely on Cloud Cruiser's flavors and can design. The two well-known Pacific Northwest brands created an IPA with bright orange, melon and tropical notes.
"'Cloud Cruiser' IPA is brewed with a select blend of malts and Washington grown to stay fresh in the air with you,” Matt Lincecum, Fremont Brewing’s founder and owner, said in a press release. “Fremont craft 'Cloud Cruiser' using years of experience providing beer to Alaska’s flights across the country," he added.
With so many brewing styles to choose from, how did Alaska settle on an IPA? "We choose our food and beverages with guest and employee feedback in mind — because IPA is so popular with our guests, it’s a core brew style for Alaska Airlines," Todd Traynor-Corey, Alaska Airlines' managing director of guest products, told TPG. "Over half of our guests choose an IPA-style beer, so we always strive to offer at least one IPA as part of our premium beverage line-up," he added.
The can design depicts an Alaska Airlines 737-8 MAX flying through a sunset sky with the snowcapped Cascade mountain range in the background.
"We felt that a national park inspired design with one of our aircraft, in Alaska colors, speaks to our roots in the Pacific Northwest. The creativity and thoughtfulness that went into the design of this can is just another example of bringing to life our value of ‘Being Remarkable,'" Jonny Mack, Alaska's studio creative manager, said in the press release. "It’s amazing to be part of an Alaska Air first, and I’ll raise a can of ‘Cloud Cruiser’ to many more!”
The introduction of Cloud Cruiser comes on the heels of Alaska adding its first-ever nonalcoholic beer to its premium beverage lineup late last year. Best Day Brewing Kolsch is also complimentary in Alaska's first- and premium-class cabins and available for purchase in the main cabin ($8.50) on flights with a full beverage service.
"The overall experience of a guest’s travel journey with Alaska is heavily influenced by the service they receive on-board, which includes our food and beverage offerings. Virtually every guest wants a beverage during their flight, so it’s a priority we offer a premium beverage line-up they’ll enjoy and one that differentiates us from the rest," Traynor-Corey said.
Whether it's an IPA you can only get in the sky or a refreshing nonalcoholic brew, you can find a reason to say "cheers" to Alaska's customer-focused beverage lineup.
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
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- Packed with credits foodies will enjoy
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- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
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- Annual Fee is $325.
- Terms Apply.
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| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
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You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
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Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.