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An inside peek into Air Canada's new Aeroplan

Sept. 05, 2019
4 min read
Air Canada 787 Business
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Aeroplan members rejoice! The program's award chart is apparently not going to disappear when it transitions back under Air Canada's control next year, except for a couple markets where the charts are gone. This approach to redemption options is something that Vice President, Loyalty and E-commerce Mark Nasr hopes will bring transparency to the program structure and keep all parties happy.

Speaking at the World Aviation Festival in London on Sept. 5, Nasr suggested that the program will operate under a hybrid redemption model. Aeroplan will publish an award chart for intercontinental routes and partner flights. While he stopped short of confirming it will be the same chart as today, it appears that Aeroplan's aspirational awards will remain within reach and that travelers will know what their points targets are for redeeming those luxury trips.

For short-haul flights within North America, most awards will be tied to the cash price of the ticket, similar to the revenue-based redemption models popular with other airlines like Southwest and JetBlue. These are — by far — the most commonly redeemed flights in the program, and the revenue-based sliding scale for pricing allows Air Canada to ensure last-seat availability. Nasr also made it clear that there would be caps on the award costs in many cases. The number of seats redeemed at those extremes is low, and Nasr believes the company can "give back a little bit" making sure there's an incremental value to the program at those extremes.

Perhaps even more important, Nasr acknowledges the value that "sweet spot" awards can deliver. "If you have members engaged enough to find it that's good. And knowing that those 'special' rewards are available and publicized can improve the overall reputation of the program." Not that the company is going to go out of its way to deliver underpriced awards, but it's also building the award chart around the cost economics of the awards — numbers that differ between the long-haul premium cabins and the short-haul economy seats.

TPG will cover these changes as soon as they're formally announced — hopefully with plenty of notice for members.

Better booking options

Just fixing the award prices "only addresses half the problem," according to Nasr. Delivering a quality booking engine that surfaces the available inventory and gives passengers their desired options is also key. Air Canada has plans for an updated app version in the coming months that will lay the framework for a much-improved, tightly-integrated booking flow going forward. Passengers won't see the full benefits for award bookings until the program transition, slated for late Q3/early Q4 2020, but the work is well underway.

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The future of upgrades

The company has also made decisions regarding the future of upgrades for its top-tier elites: The current eUpgrades credits will remain in place. Nasr explained that the company considered a shift to "unlimited" upgrades similar to the Delta SkyMiles or United MileagePlus programs. It decided to hold the status quo after reviewing customer feedback and the company's internal data. With upgrade clearance rates significantly exceeding the competition, even on highly-competitive routes such as Vancouver (YVR) to Toronto (YYZ), Nasr sees no value in rocking that boat.

Earning advantages

Partnerships are also expected to improve dramatically as Air Canada builds stronger relationships, including opportunities to tie elite status tiers across partners, similar to the United/Marriott RewardsPlus arrangement. Nasr also expects to deliver improved earning and burning opportunities for elite members with some partners as those relationships are renegotiated.

There are still plenty of questions left unanswered, but for now the outlook is reasonably optimistic.

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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
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  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.