Baffled by Bonvoy? Check Out These 7 Other Branding Failures
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
This isn’t the first time a hotel chain has faced criticism for confusing, unpopular or simply unnecessary rebranding. In 2016, Hyatt customers were incensed over going from Platinum or Diamond status within the Hyatt Gold Passport loyalty program to becoming Discoverists, Explorists and Globalists in the new World of Hyatt. In fact, during a Reddit AMA (Ask Me Anything) with Hyatt’s SVP of Loyalty, Jeff Zidell, one customer scoffed that the new tier names sounded like something out of “a children’s reading program,” saying, “I’ll be saying ‘I’m Diamond, or whatever stupid name you call it now’ on the phone and at the desk all year long, in order to avoid even learning those tacky names.”
Coca-Cola to New Coke
Netflix to Qwikster
Tropicana eliminated the orange from its packaging
Public outcry quickly tanked Tropicana sales by nearly 20%, representing approximately $30 million in lost revenue. To make matters worse, competitors quickly capitalized on the brand’s failure by targeting outraged consumers. Just a scant six weeks after the new packaging reveal, Tropicana announced that it would revert back to the original designs.
Sci-Fi Channel to SyFy
Google to Alphabet
Who remembers when Google rebranded itself to Alphabet in 2015? The move was a strategic play to break out Google’s core advertising business from its non-core endeavors. Technically speaking, the Google we all know and use on a daily basis is still the same, and that’s all that truly matters for 98% of us. But we still hate on the new parent company’s childish logo despite the elaborate backstory behind its custom-designed font, and scrutinize its dubious success three years later… whenever we bother to think about Alphabet, that is.
In the scathing words of The New Yorker’s Sarah Larson, “Google took something we trusted and filed off its dignity.” Ouch.
Weightwatchers to WW
Welcome to The Points Guy!
Earn 90,000 bonus miles after you spend $3,000 in purchases within the first three months of card membership. Plus, earn a $200 statement credit after your first Delta purchase within the first three months. Offer ends 7/28/21.
With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.
- Limited Time Offer: Earn 90,000 Bonus Miles after spending $3,000 in purchases on your new Card in your first 3 months and a $200 statement credit after you make a Delta purchase with your new Card within your first 3 months. Offer expires 7/28/2021.
- Limited Time Offer: Plus, get a 0% intro APR on purchases for 12 months from the date of account opening, then a variable 15.74%-24.74%. Offer expires 7/28/2021.
- Accelerate your path to Medallion Status, with Status Boost®. Plus, in 2021 you can earn even more bonus Medallion® Qualification Miles (MQMs) to help you reach Medallion Status.
- Earn 3X Miles on Delta purchases and purchases made directly with hotels.
- Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
- Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
- Enjoy your first checked bag free on Delta flights.
- Fee Credit for Global Entry or TSA Pre✓®.
- Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
- No Foreign Transaction Fees.
- $250 Annual Fee.
- Terms Apply.
- See Rates & Fees