What’s in A Name? TPG Readers Weigh in on Marriott’s New Rumored Moniker
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
It’s been a whirlwind of a year for Marriott Rewards and Starwood Preferred Guest customers. Although the two brands formally completed the biggest hotel loyalty program merger in history this past summer, at least on paper, thousands of customers still find themselves struggling with the new hybrid system.
But Marriott promises a fresh start is on the horizon, including a new name for its loyalty program. A leaked peek led to fresh buzz this weekend… although not exactly in the direction most patrons probably expected.
According to reliable sources, Marriott’s elite customers may soon find themselves referring to status-related shenanigans as part of the Marriott Bonvoy program. Second-to-highest-tier Platinum Premier Elite members will also be switching metals, at least in name, to Titanium Elite, while top-tier Platinum Premier Elite with Ambassador will become Ambassador Elite.
Predictably, the name is… different… and TPG readers have some thoughts. As commenter Mark exclaimed, “Did they ask Kim and Kanye to come up with a name!?”
Here’s What TPG Readers Had to Say
“Marriott Preferred Guest would have been perfect. It would have been a nod to the SPG that loyalists loved while allowing Marriott to mark its territory.” 
“Relax everyone, these are either codenames, a joke, or one of the devs is a crazy Sia fan.”
“Suddenly IHOb doesn’t seem like the stupidest marketing idea…”
“Ridiculous, stupid name. New marketing people needed.”
“2 years and they come up with Bonvoy? HAHAHAHAHA!! That’s so bad I literally don’t know what else to say.”
“With this new statement from Marriott, I think it is clear they intentionally leaked this to generate publicity. If they didn’t, then they have a major leaker because other big leaks happened in April.”
“Name is so bad that Marriott should seriously say Bon Voyage to Bonvoy!”
“That sounds like a cheap ladies’ clothing company.”
Featured image courtesy of Marriott.
Sign-up Successful!
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,650
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
- Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
- Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.
Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.
Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.