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Accor debuts the Emblems Collection, the brand's first luxury hotel portfolio

Nov. 25, 2021
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2 min read
Mondrian Shoreditch Hotel London Review Accor
Accor debuts the Emblems Collection, the brand's first luxury hotel portfolio
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Accor has launched its newest portfolio of luxury boutique hotels known as the Emblems Collection, aiming to add 60 properties in world-class cities by 2030.

The first Emblems Collection hotel — Guiyang Art Centre Hotel in China's Guizhou province — is set to open in December 2022. This flagship property will boast 64 suites, two ballrooms, a spa and fitness area and more.

Guiyang Art Centre Hotel, Emblems Collection (Photo courtesy of Accor)

"The hotels we will feature in Emblems Collection are those sought out by travelers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner," said Sébastien Bazin, Chairman & CEO of Accor.

With 5,200-plus properties worldwide in 110 countries (and growing), Accor is one of the world's largest and diverse hospitality groups. The Emblems Collection aims to take boutique hotels to the next level by focusing on properties that offer state-of-the-art amenities, unique design and even public spaces.

As such, the properties in the Emblems Hotel Collection will fall into three categories:

  • Emblems Collection Heritage: A portfolio of hotels representing the larger city or nation where the property is located, integrating historical and cultural elements.
  • Emblems Collection Retreat: A wellness-first brand of resort properties located at beaches, mountains or countrysides.
  • Emblems Collection Worldwide: A curation of design-focused hotels featuring art from local designers or residents of a given destination.
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Accor has set its sights for Paris and Prague as the next focus cities for Emblems Collection Heritage or Emblems Collection Signature hotels, among other major cities like London, Doha, Seoul, New York, Santiago and beyond. Meanwhile, the Emblems Collection Retreat will capture desirable locations like Tuscany, Mykonos, Bali and Australia's Gold Coast.

Similarly, the brand's loyalty program, ALL - Accor Live Limitless, continues to grow. With more than 68 million members and 30-plus airline partnerships, this hotel brand tends to fly under the radar in the U.S., but may be worth taking a look at. Remember that you can even transfer your Capital One miles to ALL - Accor Live Limitless at a 2:1 ratio, so we're excited to see how award travelers can earn and redeem their points for some of these aspirational properties in the coming years.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.