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Buying Discount Business Class Fares vs. Upgradeable Economy

March 15, 2011
4 min read
Buying Discount Business Class Fares vs. Upgradeable Economy
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As I've written about lately, there have been a ton of super cheap business class airfares recently - even to Europe during peak season. Continental also usually runs a pre-summer sale on business class, so I expect more low fares (and subsequent matching by competitors) to appear in the next month or so.

These fares are so low, they are almost as cheap as coach. I almost feel sorry for the people who don't know any better and are booking coach for pennies less, rather than getting to enjoy full lie-flat seats (and tons of extra miles) on their flights.

I ran into another case of this situation when I was presenting options to a client for an upcoming trip to Israel. Israel awards are tough, because there are few gateways and those flights are in high demand - especially around Jewish holidays. I've read many reports that Tel Aviv routes are among the most profitable for the airlines - not surprising since it's a long trip and not many people want to connect in Europe and extend an already lengthy flight (plus the connection times on most carriers don't line up nicely and require day long layovers).

So when I started researching whether a client should upgrade or flat out buy a business class ticket, I was once again reminded that business class is sometimes only a tiny bit more than upgradeable coach fares - especially on Delta who restricts international upgrades to the highest fares (Y, B, and M).

Check out the difference for this itinerary:
Upgradeable coach fare on Delta= $3,256 plus 50,000 miles to upgrade roundtrip
Discount business class fare (I) = $3,347

So "splurging" an extra $91 saved my client 50,000 miles per ticket - a steal if you ask me and the reason why you should always check the price of business class when booking an upgradeable award or a coach ticket that seems really expensive.

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While this situation is extreme, there are some things you should know about discount business fares. They are usually only available 30-90+ days in advance. Also, they carry cancellation penalties, so they don't have the same flexibility as full-fare business class. However, most airlines will give you a voucher (less a cancellation fee), so it's not like you will lose the entire value of the ticket if you need to cancel.

I've also seen a lot of domestic US airlines closing the gap between traditional first and business class fares and discount coach prices. Continental has been marketing upgrades much more aggressively lately - whether at check-in or anytime before your flights, much to the chagrin of their frequent flyers who have noticed marked decreases in their complimentary upgrades. Delta has also announced a planned initiative to "monetize" first class, which could make the cabin more accessible than it's ever been in the past.

While I personally love my near unlimited complimentary domestic upgrades, I think it's smart of the airlines to have more sensible upgrade policies. For example, Delta restricts L,U,T fares (the most common, cheap fares) from upgrading at the gate when seats are still available. So even if you want to pay the $50-$150 fee - you aren't allowed since you bought a cheap ticket. Since most customers don't even realize what fare class they are buying, I think this policy makes no sense. In fact, it aggravates people because they see the "First class seats available for upgrade" and approach the gate agent with credit card in hand, only to be turned away because they didn't purchase a YBMHQ or K fare.

And while the airlines have been rebounding, with oil prices creeping up again, I bet they'll be more aggressive about capitalizing on new revenue sources. And as flyers are already mad about fees, giving them the opportunity to purchase up to first class while not breaking the bank, could be a mutually beneficial situation.
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  • Annual Fee

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  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.