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The Craziest Beer-Related Travel Experiences in Europe

Dec. 02, 2017
6 min read
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Love travel and beer? Then go beyond the typical brewery visit, beer tasting or gastropub and enjoy one of these exciting European brewski experiences perfect for true beer aficionados.

(If you're more of a wine sipper than a beer guzzler, though, try out one of the World's Craziest Wine-Related Travel Experiences.)

Beer experiences are more fun than just taking beer selfies. Image courtesy of Westend61 / Getty.

Relax at a Beer Spa

If you adore drinking beer, you may just adore soaking in it too. The Purkmistr Beer Spa in the Czech Republic prides itself on "expanding your horizons with previously unexpected uses of our liquid gold." That means: bathing in a giant beer barrel filled with pilsner (you can also tap your own beer as you bathe), relaxing with a beer-oil massage, and a beer peeling that uses real malt. Apparently, bathing in beer in the Czech Republic is a thing, because you can also soak in beer at the Bernard Beer Spa in Prague as well as several other spas around the country.

Hungary and Iceland may be catching up on the fad. In Budapest, already known for the Széchenyi and Gellért thermal bathhouses, you can soak in barrel tubs filled with beer and mineral water at the Thermal Beer Spa. If you've snagged a cheap economy fare to Iceland on WOW air — it's recently launched $99 fares from Reykjavik (KEF) to Dallas (DFW) as well as Midwestern hubs such as Detroit (DTW), Cincinnati (CVG), Cleveland (CLE) and St. Louis (STL) — you'll definitely need a visit to the Bjorbodin Beer Spa in Árskógssandur, where you can soak in wooden tubs filled with beer, water, hops and yeast.

Just a bunch of bros bathing in beer. Image courtesy of the Bjórböðin Facebook page.

Party at an Epic Beer Festival

There's no shortage of beer festivals in Europe, but there are some that you definitely shouldn't miss if you're a tried-and-true beer-lover. The Bruges Beer Festival (Feb. 4 and 5, 2018) in Belgium will let tipplers sample over 413 beers from 86 different brewers alongside 20,000 other beer fans. At the Barcelona Beer Festival (March 16 to 18, 2018), over 200 brewers from 25 different countries will share more than 750 beers. The Pilsner Fest happens every year in October in the Czech Republic, and thousands of pilsner fans will celebrate by drinking outside all day long.

Of course, you could join 6 million beer fans in drinking at the most famous beer festival in the world, Oktoberfest in Munich (Sep. 22 to Oct. 7 in 2018), but Germany hosts a variety of other beer festivals as well, including the Cannstatter Volksfest (Sep. 28 to Oct. 14, 2018) in Stuttgart, and the Berlin Beer Festival (Aug. 3 to 5, 2018), which claims it has the longest beer tent in the world.

Oktoberfest is basically Disneyland for adults. Image courtesy of the Oktoberfest Facebook page.

Drink in the Culture at a Beer Museum

Museums, like most things, are more fun when they involve beer. One of the most interactive is the Heineken Experience in Amsterdam, where you learn about the brewing process, sample the beer and take a canal cruise with a museum guide. The Guinness Storehouse in Dublin is a seven-floor beer experience with an atrium shaped like a Guinness glass. Here, you can enjoy the brew as well as expansive views of Dublin and beyond.

Beer brewing at the Heineken Experience Museum.
Beer brewing at the Heineken Experience Museum. Image courtesy of the Heineken Experience Facebook page.

Beer While You Bike

Have you ever seen one of those ridiculous-looking group bike contraptions where people are simultaneously pedaling and drinking beer? Well, why not hop on and look ridiculous yourself — many cities in Europe will let you cycle around (Lisbon, Riga, Madrid and Belfast, among others) while drinking beer. Call it want you want — the beer bike, the pedal pub or the booze tandem — but they all have a driver, so you don't have to worry about drinking and driving. Better yet, some even come with music or karaoke. This activity is best done in a large group, so pull your crew together for sightseeing, biking and beer all in one go.

Drink beer and bike around European cities. Image courtesy of the BBike Facebook page.

Do the Grand European Beer Tour

If you are seriously obsessed with beer, you can plan an entire vacation around the drink. The company Beer Trips plans special beer holidays lasting up to over a week with themes like Pints for Prostates in England, or Farmhouses and Breweries in Belgium. Bon Beer Voyage, a tour company, offers beer vacation cruises and beer "safaris." Belgian Beer Me combines local culture with drinking during tours like Christmas Beers and Markets.

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Enjoy all sorts of beer adventures on a dedicated beer vacation. Image courtesy of the Belgium Beer Me Facebook page.

See Monks Mix With Malt

Monastic brewhouses are slightly different than your average brewery. The specialty of the Trappists, these places date back to the Middle Ages, when monks brewed beer to serve their villages. Nowadays, most are in Belgium, but a few are scattered about the Netherlands, Austria, Germany and Italy. There's even a Trappist brewery in Massachusetts.

Possibly the most famous Trappist beer is Chimay, brewed in Scourmont Abbey in Belgium. You can’t actually visit the brewery, but you can stop into the abbey and the church. For a more in-depth visit, head to Orval, where you can explore the reconstructed abbey and Cistercian ruins, cellar and small museum exhibit. If you are truly dedicated to visiting Trappist breweries and sampling the beer, Belgian Beer Me offers a Lonely Monks Trappist Tour, which hits eight of these abbeys in Belgium and the Netherlands.

A monk working in the lab in the Trappist Spencer Brewery in Massachusetts. Photo courtesy Spencer Brewery.

TPG featured card

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4 / 5
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Apply for American Express® Gold Card
at American Express's secure site

Rewards

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Intro offer

As High As 100,000 points. Find Out Your Offer.

Annual Fee

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Recommended Credit

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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.