6 sweet spots that get you more value for your Ultimate Rewards

Mar 23, 2021

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The Chase Ultimate Rewards program can be one of the most valuable transferable points currencies, but only if you know the best ways to use them. While Chase doesn’t have quite as many transfer partners as other programs like Amex Membership Rewards, many people start with an Ultimate Rewards earning card when they first get into the world of points and miles. That’s mainly due to Chase’s 5/24 rule and its restrictions on credit card applications. With valuable cards like the Chase Sapphire Reserve and Chase Sapphire Preferred Card, many readers are more likely to have Ultimate Rewards points than any other currency.

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Chase also has one of the best lineups of small-business credit cards, including the Ink Business Preferred Credit Card, which offers a welcome bonus of 100,000 Ultimate Rewards points after spending $15,000 on purchases in the first three months of account opening.

Several Chase cards offer bonuses when you redeem your points directly through the Ultimate Rewards Travel Portal. Still, the highest value and most aspirational redemptions tend to come by leveraging one of the program’s various airline and hotel transfer partners.

Related: Redeeming Chase Ultimate Rewards points for maximum value

Today we’ll take a look at some of the best sweet spots in the program to help you maximize your next redemption.

In This Post

Top-tier Hyatt hotels

Chase’s close relationship with World of Hyatt is great news for anyone collecting Ultimate Rewards points. The World of Hyatt award chart is incredibly cheap relative to some of its competitors, and with Ultimate Rewards points transferring at a 1:1 ratio, it’s easy to book Hyatt’s top-tier properties at very cheap rates. While Hyatt has added an eighth award category to accommodate some of the new properties it now partners with through Small Luxury Hotels of the World, Hyatt’s core properties only go up to Category 7.

Note that Hyatt had planned to add peak and off-peak pricing to its award chart this spring but has temporarily shelved those plans due to the spread of the novel coronavirus.

This means that the fanciest Park Hyatt properties in the entire portfolio, including the Park Hyatt New York and Park Hyatt Sydney, can be booked for only 30,000 points a night. TPG values Ultimate Rewards points at 2 cents each, so 30,000 points would be worth $600. That’s a great deal for hotels that routinely sell for close to $1,000 but can climb even higher during peak season.

There’s also great value at the lower end of the Hyatt award chart, with Category 1 hotels starting at only 5,000 points per night. Still, you’ll generally get the most outsized returns from Category 6 and 7 properties.

Related: Best ways to earn points with the World of Hyatt program

Iberia flights to Madrid

While most people associate the Avios currency with British Airways, sister airline Iberia’s loyalty program also uses Avios and can represent a much better value for some flights to Europe. Since Iberia’s award chart is also distance-based, you may be punished for taking longer routes or connecting flights. Still, you can score a great deal on nonstop flights operated by Iberia.

The following chart shows Iberia’s award rates for one-way, nonstop flights from the U.S. to Madrid (MAD):

Origin Blue Class/ Economy Off-Peak Blue Class/ Economy Peak Premium Economy Off-Peak Premium Economy Peak Business Off-Peak Business Peak
New York-JFK 17,000 / 22,000 20,000 / 28,000 25,500 35,000 34,000 50,000
Chicago-O’Hare (ORD) 17,000 / 22,000 20,000 / 28,000 25,500 35,000 34,000 50,000
Boston (BOS) 17,000 / 22,000 20,000 / 28,000 25,500 35,000 34,000 50,000
Miami (MIA) 21,250 / 27,750 25,000 / 35,000 31,750 43,750 42,000 62,500
Los Angeles LAX) 21,250 / 27,750 25,000 / 35,000 31,750 43,750 42,000 62,500
San Francisco (SFO) 21,250 / 27,750 25,000 / 35,000 31,750 43,750 42,000 62,500

Round-trip flights from the East Coast or Chicago O’Hare (ORD) will only set you back 34,000 Avios in economy, 50,000 in premium economy or 68,000 in business. When you consider that most airlines charge about 60,000 miles for a one-way business class award to Europe, you’re essentially getting a 50% discount. This deal is so good that it might be worth paying for a positioning flight to one of these cities to start your award ticket.

Even if you’re traveling from Miami (MIA), Los Angeles (LAX) or San Francisco (SFO), you can still get a terrific deal, with round-trip awards costing the following amounts:

  • Economy: 42,500 Avios
  • Premium economy: 63,500 Avios
  • Business: 84,000 Avios

Of course, you’ll need to fly during off-peak dates to get the lowest prices for each route. Iberia’s peak and off-peak calendars are a little more complicated than other airlines, so rather than trying to list all the off-peak dates, take a look for yourself. Dates in red are peak, and all others are off-peak:


In addition to saving you tens of thousands of miles, booking through Iberia can also help you save hundreds of dollars in taxes and fees on your award ticket. Iberia will charge you a manageable ~$200 in taxes for a round-trip business-class award from New York-JFK to Madrid. If you booked the same award using British Airways Avios instead, you’d pay the same 68,000 Avios, but you’d also owe over $1,000 in taxes and fees.

Related: How to avoid fuel surcharges on award travel

Flights to Hawaii with Alaska and American Airlines

It takes a minute to wrap your head around the fact that flights to Europe (especially London) rank among the worst uses of British Airways Avios. Still, if you set your sights westward on the Aloha state, you can find an incredible deal for flights to Hawaii.

You can choose to book awards with Oneworld partner American Airlines, but BA also partners with future Oneworld member Alaska Airlines to give you a more extensive route network. As long as your nonstop flight distance is under 3,000 miles each way, you can leverage British Airways’ distance-based award chart to fly from any of the following West Coast gateways to Hawaii for only 26,000 Avios round-trip:

From these airports, you’ll be able to fly to all of Hawaii’s most popular destinations, including Honolulu (HNL), Maui (OGG), Kauai (LIH) and more. You can book American-operated flights directly on the British Airways website, but you’ll need to search for award space on the Alaska app or website and call BA to book for flights on Alaska metal.

Between these two airlines, you have well over 30 daily nonstop flights from the West Coast to Hawaii from which to pick. Just keep in mind that due to the pandemic, operations may be limited.

Related: How to book partner award flights with British Airways Avios

ANA flights with Virgin Atlantic

If you’re looking to fly on one specific Star Alliance airline (ANA), you’re best ignoring both United and Singapore and focusing your efforts on Virgin Atlantic. It’s not a member of one of the major alliances, but it has formed individual partnerships with many airlines. The Virgin Atlantic Flying Club award chart for ANA, shown below, might be the single best sweet spot in the entire world of points and miles.

Virgin Atlantic Flying Club redemption chart on ANA

For just 110,000 miles, you can fly round-trip first class from the West Coast of the U.S. (L.A. or San Francisco) to Tokyo. Flights from other U.S. gateways only cost an extra 10,000 miles (120,000 miles round-trip). As a point of comparison, Singapore would charge you 125,000 miles for a one-way ticket, and United would charge you 110,000 miles. You’re thus getting essentially two tickets for the price of one while simultaneously scoring a seat in one of the most luxurious first-class products in the process.

Even flights in business class are a steal, costing 90,000-95,000 miles round-trip depending on your U.S. departure airport. If at all possible, you’ll want to route through New York (JFK) and fly ANA’s new industry-leading “The Room” business class, which is only available on select routes. ANA isn’t the most generous with award space, but if you’re flexible with your dates, it’s relatively easy to find space. You have to book these tickets as a round-trip award and book at least 48 hours before departure, but that’s a small price to pay to get a five-star flight for such a low price.

Related: How to find and book Virgin Atlantic partner awards

Unique activities with the Chase Ultimate Rewards portal

While you’re not going to find insane value here, as points redeemed via the portal are worth a flat 1.5 cents each if you have the Chase Sapphire Reserve (1.25 cents each if you only have the Chase Sapphire Preferred or Ink Business Preferred), this can still be an excellent use of your rewards. There are many options available, like dolphin watching in Gran Canaria, horseback riding in Argentina, or Ghost Touring in Savannah.

You can even use points to book a flight in an actual fighter jet.

Redeeming your Chase points through the Ultimate Rewards portal can unlock incredible experiences for your vacations and help you conserve cash if that’s your goal. To book an activity using your Ultimate Rewards points, go to your Chase Ultimate Rewards account, which will be listed alongside your other Chase accounts. From the Ultimate Rewards home page, select “Travel” and then “Things to Do.”

Note that activities are not the same as the “experiences” listed on the Ultimate Rewards site. Those are the more exclusive experiences in selected cities made available to cardmembers, like the Sundance Film Festival.

Expedia now operates the Chase Travel activities portal, so, technically, if an activity is available on Expedia, you’d think it would be bookable through Chase. But, that’s not always the case. It’s worth noting that the ability to book Disney tickets returned to the Chase portal, but the prices are far higher than what the theme parks charge directly, so it’s not a good deal.

Once you book your activity, you’ll receive a voucher, just like the one you’d get if you booked through Expedia. The voucher will contain details about the local contact for your tour or experience. You should follow up close to the departure date via email or phone call. If the tour gets canceled or you change your mind,

Most Chase Ultimate Rewards activity bookings can be canceled. Each experience will list its cancellation policy.

Related: 10 tips for using the Chase Ultimate Rewards travel portal

Save points by choosing the right Star Alliance program

Have you ever wondered why transferable points like Chase Ultimate Rewards are worth more than any individual airline or hotel they partner with? They get immense value from the flexibility they offer. This doesn’t just include the flexibility to book flights on different airlines in different alliances; it also gives you the option to pick which program in a single alliance will get you the best value. With Chase Ultimate Rewards points, you can access two great Star Alliance loyalty programs: United MileagePlus and Singapore KrisFlyer.

You can check out our guide for a walk-through of which Star Alliance program to use to book different types of awards, but here are a few examples of how you can pit these two programs against each other to save points on your next Star Alliance vacation:

Flights to Hawaii

While United’s dynamic award pricing makes it hard to predict just how much an award ticket will cost, we know from the old award chart that a round-trip economy saver award from the U.S. mainland to Hawaii should start at about 45,000 miles, though it can climb much higher. By comparison, Singapore charges just 35,000 miles for the same ticket.

Star Alliance premium cabins

United typically charges higher award rates for Star Alliance premium-cabin flights, such as first-class tickets to Europe (110,000 miles one-way vs. 95,000 with Singapore). However, for United-operated flights to Europe, you’d be better off using United miles (60,000 each way compared to 65,000 miles through Singapore). The one caveat is that United doesn’t pass on fuel surcharges on partner awards, while Singapore does for many airlines.

Which Star Alliance program is better for you will depend on the specific route you plan to fly, but check both options before transferring your points.

Booking Lufthansa first class forces you to decide whether you'd rather spend more miles or pay higher taxes
Booking Lufthansa’s first class forces you to decide whether you’d rather spend more miles or pay higher taxes. (Photo by Zach Honig/The Points Guy)

Related: Book this, not that: Star Alliance award tickets

Bottom line

The myriad ways you can redeem your Ultimate Rewards makes them one of the most valuable and versatile transferable points currencies. Whether you’re looking to travel domestically around the U.S. or indulge in international luxury, there’s a transfer partner to help you get and (possibly) stay there. And if you’re looking for once-in-a-lifetime experiences, Chase has your back with a multitude of unique activities available on its travel portal.

While these redemptions are some of the best options available, they’re really just the tip of the iceberg. If you play your cards right (pun intended), there are plenty of other ways to get great value out of your Ultimate Rewards points.

Additional reporting by Dia Adams and Carissa Rawson.

Featured photo of the Park Hyatt St. Kitts Zach Griff/The Points Guy.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

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More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
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