8 ways to maximize the 2020 annual Nordstrom Anniversary Sale

Aug 19, 2020

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If you like to wear high-end clothes, shoes, purses and other accessories but don’t enjoy paying retail prices, then Nordstrom’s much-anticipated anniversary sale needs to be on your radar. Think of it as flying first class, but paying economy prices.

The sale only comes around once a year, and while it began on Aug. 4 for those with the highest level of status within the Nordy Club, today (Aug. 19) is finally the day when everyone can start shopping with no special status or credit card required.

What makes this sale special is that it isn’t a markdown of this season’s items. Instead, it offers a substantial discount (often around 40%) on items for upcoming seasons or things you can use all year round that rarely go on sale beyond this annual event.

It doesn’t take any skill to visit Nordstrom.com or venture to a nearby brick-and-mortar where in-person shopping is possible and buy these items on sale. But this is TPG, after all, so we want to help you take the Nordstrom Anniversary Sale to the next level with a little strategy.

Related: Best credit cards for clothing purchases

Shop fast

The sale has already been going on for weeks to those with special access, so now that the public sale has arrived, get busy loading that cart and checking out ASAP as things sell out during this sale.

Need new shoes? A North Face jacket? Hydro-Flask? That perfect carry-on for your first post-quarantine trip? Or maybe you’re looking for amenities that will turn your home into a five-star hotel.

Whatever you need, browse the available items online now, and don’t waste any time before checking out. You can always return what doesn’t work out.

Related: Guide to the Nordstrom Nordy Club

(Photo courtesy of Nordstrom)
(Photo courtesy of Nordstrom)

Shop early with the right credit card

The Nordstrom annual sale is very popular, and hot items can and do sell out quickly. It’s too late for this tip this year, but for next year, prepare in advance by getting the Nordstrom Card so you can shop earlier.

Nordstrom allows those with the Nordstrom Credit Card to shop first. Otherwise, you have to wait a few extra weeks. Think of this special access as a preboarding benefit, but instead of receiving 15 minutes of extra glory sitting on the plane before everyone else, you get days of advance shopping. Those with higher elite status in the Nordy Club and the credit card get to shop even earlier than those with just the Nordstrom credit card.

This year, the key shopping dates for Nordstrom cardholders are:

  • Aug. 4 for Icons
  • Aug. 7 for Ambassadors
  • Aug. 10 for Influencers
  • Aug. 13 for Insiders

If this makes you want to add a Nordstrom card to your wallet, know there are two different Nordstrom cards available — there’s a Nordstrom retail store card that can only be used at Nordstrom, Nordstrom Rack, HauteLook and Trunk Club, and the Nordstrom Visa that can be used anywhere Visa is accepted.

Related: These are the best credit cards for online shoppers

There’s often a welcome bonus offer that won’t get you a free ticket to Europe, but you’ll usually receive bonus credits (also known as Nordstrom Notes) to shop at Nordstrom. Recently, new cardholders have been able to get a $60 Nordstrom Note.

While there are many differences between the two cards in regard to the number of points you’ll earn and where the card can be used, one major difference is how the cards count toward Chase’s “5/24” rule. The Nordstrom Retail card has a leg up where it might not count against your 5/24 number because it’s a retailer-specific store card. This isn’t a guarantee, but at least there’s a chance.

The Nordstrom Visa, on the other hand, will allow you to maximize your point earning on all Nordstrom purchases at 3x points per dollar spent at the store, but your approval on the card will almost certainly count toward that coveted 5/24 number. We say might not count as there are reports that store cards have increasingly counted toward Chase 5/24, so we can’t promise it won’t bite you.

If you’re looking to apply for more Chase cards within the next 24 months and this would tip you over 5/24, you might want to skip early access to the sale to play it safe and prioritize those other rewards credit cards.

Related: Cards with welcome bonuses of more than 100,000 points

Earn double points

If you have a Nordstrom card or access to your own personal “double points days” by having status with The Nordy Club, the day you place your big sale order is a really good day to use that bonus.

Ensure the best price with price protection

The Nordstrom Anniversary Sale is typically one of the better sales we see throughout the year, but that doesn’t always mean that every single item sells for the lowest price possible.

When you make your purchase, you could use a card that has price protection in case the price goes down at a future time — either at Nordstrom or another retailer. That said, that benefit has severely constricted in the last year or so, so double-check that the card in your wallet still has that perk before making an assumption.

Earn bonus points with gift cards

Normally, we would tell you to be sure and shop through an online shopping portal to pick up extra miles for your purchases, but it’s been years since Nordstrom.com was listed in an online shopping rebate site.

You can, however, earn miles by purchasing Nordstrom gift cards in the United MileagePlus X app or at retailers that sell gift cards, such as office supply stores or grocery stores. For example, if you purchased a $200 Nordstrom gift card at a U.S. supermarket with your American Express® Gold Card, you should earn 4 points per dollar on that purchase (up to $25,000 per calendar year; then 1x).

(Summer Hull / The Points Guy)
(Summer Hull / The Points Guy)

Shop with points

If travel just isn’t on your radar right now and instead you’d love a few new pieces to enjoy at home, on your next Zoom call, you can redeem various types of credit card points for Nordstrom gift cards. Often, though not always, the redemption rate for every 1 point is 1 cent toward a gift card, which may be below our recommended redemption value in some programs. Since you’d then be using the gift cards to snag some of the best deals of the season, however, it may make sense. Just do the math first.

Related: How to redeem points when you aren’t traveling

Shipping is free, so try two sizes

Nordstrom.com always offers free shipping both ways, so if you’re shopping online, try two sizes on the pieces you love the most so you aren’t disappointed if your first size doesn’t work and the item has sold out. You can ship the items that don’t work back to Nordstrom for free (just know that refunds have been taking a few weeks to process).

Related: Packing hacks to travel in just a carry-on

Get $20 off first Nordstrom app purchase

If you’ve never used the Nordstrom app before, you can download it and get $20 off your first purchase of $150 to stack on the savings.

Screenshot courtesy of Nordstrom.com
Screenshot courtesy of Nordstrom.com

Bottom line

If you’re obsessed with online shopping, or simply want to stock up on quality items while the prices are lower, this is truly a great sale with items that often sell from starting around $15 and up.

Year after year, I take full advantage of this sale for my family. I won’t try to convince you that Nordstrom is an economical merchant, but its return policy is one of the best in the business. If you purchase clothing for the winter that doesn’t work out, or if an item doesn’t hold up to your standards, you can return it at any point.

The 2020 Nordstrom Anniversary Sale is now open to all shoppers, so get busy adding to cart if you need to stock up for the seasons to come.

Additional reporting by Summer Hull

Featured image by TIMOTHY A. CLARY/AFP/Getty Images

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