Skip to content

Should you stay at a new hotel right when it opens?

March 09, 2021
6 min read
HUFCOHV_90453532__DSC7953
The cards we feature here are from partners who compensate us when you are approved through our site, and this may impact how or where these products appear. We don’t cover all available credit cards, but our analysis, reviews, and opinions are entirely from our editorial team. Terms apply to the offers listed on this page. Please view our advertising policy and product review methodology for more information.

Editor's Note

This post has been updated with additional information.

If you — like many of us at TPG — always want to be in the know about the coolest new hotels, the thought of being one of the first guests to stay at a buzzy hotel may be very appealing — especially if you've been hunkering down at home for a while. If it's a highly anticipated property, the bragging rights alone might be worthwhile. And, of course, many new hotels offer promotional rates that can be very tempting, especially if demand is initially low.

But there are downsides to staying in a brand-new hotel, too.

Things might not work the way they should

Lights that don't turn on, showers that don't drain and air conditioners that aren't properly regulated are just some of the problems that often plague new hotels. In the beginning — especially if the property is in soft-opening mode — the spa or food and beverage outlets might not be up and running, as was the case with the TWA Hotel when it opened at New York-JFK in May of 2019.

(Photo by Brendan Dorsey/The Points Guy)

And when The Points Guy himself, Brian Kelly, stayed at The St. Regis Venice just days after its debut on the Grand Canal, he experienced a lot of those "new hotel jitters," including inconsistent service, lack of signage and a faulty phone system.

"If there’s a hotel that’s really interesting, I will go out of my way to stay there when it’s first opening. If it’s a normal, plain hotel, I will go out of my way to stay out of it," Bjorn Hanson, hospitality consultant and former dean at New York University’s Jonathan M. Tisch Center of Hospitality, told The Points Guy.

Hanson estimates that he has stayed at about 50 hotels right when they opened, so he has seen many of the kinks that need to be worked out. First and foremost: the punch list. (Think: the little details that may have slipped through the cracks during construction.)

"A drain may have worked fine for a test, but the first person taking a shower ends up taking a bath standing up because it just doesn’t work. Or maybe the cable for the TV doesn’t work. There are little things that will end up being revealed by guests," Hanson said.

Hotel Vilòn in Rome opened in March 2018. (Photo courtesy of Small Luxury Hotels of the World)

Giorgia Tozzi, the general manager of Rome's five-star Hotel Vilòn, which opened in March 2018 as a member of Small Luxury Hotels of the World, agreed. Having come on board before the hotel opened, she worked directly with the architects and was involved in choosing everything from the sheets to the glassware in the bar and the silverware in the restaurant.

Daily Newsletter
Reward your inbox with the TPG Daily newsletter
Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

She noted that, while the architects and interior designers had a vision and were enthusiastic about creating a beautiful design, they missed details like putting hooks next to the shower so guests can hang their towels, or having plugs right next to the bed so guests can charge their phones. "I was in sales for many years, so for 15 years, I was traveling all over the world and living in hotel rooms, so I knew what I would need," she said, explaining that she made sure these details were taken care of.

Related: 5 reasons you might not want to book a cruise on a brand-new ship

The staff may still be learning

The second area where early guests may encounter issues is staff training. "There may be some problems that come up, and the employees don’t know what authority they have yet. For example, you may have a problem with the room and the employee doesn’t know that they can comp a room," Hanson noted. While many hotel companies have brand standards, it can take a while to get all the new employees up to speed on them. At boutique hotels, the staff often have a bit more flexibility.

When TPG's Summer Hull experienced a spate of issues at the just-opened Hyatt Ziva and Hyatt Zilara at Cap Cana in the Dominican Republic, they were compounded by the myriad problems with staff communication and compensation. Management didn’t handle the situation well, employees shared incorrect information and, when it came time to make up for the resort being totally unready, Hull was offered a room upgrade — for her next paid stay at the resort.

(Photo by Summer Hull/The Points Guy)

Related: The best starter travel credit cards

Should you stay soon after the hotel opens?

So what does all this mean for you? It depends on what kind of guest you are.

"There are two kinds of guests, which I recognized when I opened the hotel," Tozzi said. "There are the guests that love to (stay) in new hotels. They just love to go in the new bed or new bar and they don’t really care if the service is not 100% or there are some little problems in the logistics and operational stuff."

Then, Tozzi said, you have guests who "want everything to be ready and perfect," adding that, "I doubt any hotel that opens from Day One is perfect."

(Photo courtesy of Small Luxury Hotels of the World)

So how long should you wait to give a new hotel a chance to work out its kinks, if you're hoping for a seamless stay?

It's not always easy to tell. According to Hanson, it should be "safe" after about a month, but he suggests checking social media and Tripadvisor to see what people are saying. If you're unsure if the restaurant, bar or spa will be up and running, call the hotel and ask before making a reservation.

Related: What to do if a hotel cancels your stay because it won’t be open in time

Tozzi gives an even more conservative estimate. She recommends waiting three to six months, though she says, "To be fully on board and fully working, a new hotel needs a year."

(Photo by Summer Hull/The Points Guy)

Remember, it's not just new hotels that can experience grand-opening pains (or simply fail to open on time). Booking a maiden voyage — or any early sailing on a brand-new cruise ship — isn’t without risks. After all, they're just hotels that float, and they aren't always ready for prime time when they first launch. Even new theme park attractions, such as Star Wars: Rise of the Resistance, can have debut hiccups.

Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

TPG featured card

Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review
Apply for American Express® Gold Card
at American Express's secure site

Rewards

1 - 4X points

Intro offer

As High As 100,000 points. Find Out Your Offer.

Annual Fee

$325

Recommended Credit

Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.