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Silly United Buy Miles Promo: Up to 60% Bonus, Maybe

Oct. 17, 2012
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4 min read
Silly United Buy Miles Promo: Up to 60% Bonus, Maybe
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Apart from truly lucrative buy and share miles promos like the current US Airways 100% Share Miles promotion, buying miles promos – even with bonuses – tend not to be a great value proposition. Case in point: United's current "Power to the People" promo where folks who buy miles *might* earn up to a 60% bonus if enough people purchase miles by Friday, October 19. It's kind of like a Groupon-style promo where if enough people buy in, everyone gets the bonus.

Before I get to the terms and conditions, I'll just say that the very best value you can hope to get is around 2.4 cents per mile, which is likely not a great deal. You might be able to wring that value back out of your purchased miles if you redeem for some high-priced business or first class awards, but certainly not if you're interested in coach travel. Combined with the fact that you have no control over how much of a bonus you'll end up getting since it all depends on whether enough people buy miles, I'd suggest steering clear of this promo.

Everyone starts at a 30% bonus. After 500 people buy miles, that bonus goes up to 35%. Here's how it breaks down:

Number of purchasers Bonus %

0-500 30%
500-999 35%
1,000-1,499 40%
1,500-1,999 45%
2,000-2,999 50%
3,000-3,999 55%
4,000+ 60%

So the airline is hoping to incentivize possible purchasers into encouraging other members to purchase and drive that bonus higher. As of Tuesday night, the bonus was still at just 30%, so not many people have bitten, though who knows, maybe a lot of people will jump on the bandwagon.

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Here are the rest of the offer details:

  • To take advantage of this offer, you must use the order links on this page.
  • Promotional offer valid until 11:59 p.m. CDT on October 19, 2012
  • For a limited time, get a minimum of 30% bonus award miles and a maximum of 60% bonus award miles when you purchase miles via the above links
  • Personal Miles or Give Miles cost $35 per 1,000 miles plus a 7.5% excise tax
  • 5,000 mile minimum purchase required and then miles are available in increments of 1,000
  • Purchase up to 100,000 MileagePlus Personal miles or Give Miles per account per calendar year
  • For Give miles transactions, both purchased miles and bonus miles will post to the recipients MileagePlus account
  • Credit card will be billed immediately for purchase
  • Program fees and mileage rates subject to change
  • Initial purchased base award miles post to MileagePlus account (up to 48 hours from when purchase is made) and bonus miles post up to 7 days after promotion ends.
  • Personal Miles and Give Miles are non-refundable
  • These miles can only be used for awards and do not count toward Premier® status
  • If you have questions or concerns about this offer, please email custserv@ualmiles.com for assistance
  • All MileagePlus Program Rules and terms and conditions apply

It doesn't say so, but it looks like the minimum purchase is 5,000 miles, so no just topping up your account with a 1,000-mile purchase for $35. Miles are normally sold for 3.5 cents each plus a 7.5% excise tax. Even with the full possible 60% bonus, the per-mile cost breaks down to 2.4 cents, which is by no means amazing, and you'd need to find some very expensive tickets on which there was award availability to compensate for it.

I'm personally going to stay away from this promo and unless you're in a bind for miles for an imminent award booking, I'd wait to see what other buy and share miles bonuses United might have up its sleeve in the future, and to take advantage of ones instead that are truly lucrative in the 100% range.
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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
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