Editorial note: This is a recurring post, updated with new information and offers.
Florida-based high-speed train company Brightline has been sending discounted fare offers to email subscribers all week, courtesy of its Bright Week promotion.
We're almost at the end of this flash sale, but there are still great deals to be had. Thursday's offer focuses on discounted Premium fares.
The operator will send out one more offer Friday. To make sure you see it first, sign up for Brightline’s emails via its website.
Once subscribed, you’ll receive exclusive, limited-time offers, personalized milestone perks, news and updates from the rail company.
Each Bright Week offer will only last 24 hours, so you’ll want to subscribe as soon as possible to have a shot at snagging a sale price.

Moreover, Brightline is planning to unveil a new loyalty program soon, and once it launches, bookings will help you earn rewards.
What is Thursday’s deal?
If you’re already a subscriber, check your inbox to find Deal 4 of Bright Week.
For Thursday’s deal, the rail company is offering its lowest-ever fares for Premium travel between South Florida and Orlando; tickets start at $69 for travel from Sept. 1 through Oct. 15.
To redeem the promotion, you’ll need to select your stations and travel dates. Then, add your number of guests and enter the promo code “BRIGHTPREM” in the search box. Click “Apply” to see your savings, search for the itinerary you’d like to book and check out.
Bottom line
If you’re a regular Brightline passenger or planning a high-speed rail trip in Florida soon, now is a good time to sign up for the rail operator’s emails. Subscribers will receive new offers and perks this week in a series of 24-hour sales. You can sign up on Brightline’s website.











