No Boarding Pass Needed: 3DEN's 'Urban Lounge' at Hudson Yards NYC
There are two types of people. There are those who get to the airport with just enough time to check in, pass through security and make their way to the gate, and those who arrive hours early for the sole purpose of relaxing and pampering themselves in the lounge. There are even some with no intention of stepping foot on a plane. With gratis food, free-flowing cocktails and speedy Wi-Fi, who can blame them?
When I heard that there was a startup bringing the airport lounge concept to New York’s newest neighborhood, Hudson Yards, I was excited to see how it would stack up. The lounge, named 3DEN (pronounced Eden), is based on the idea of the "third place." It bills itself as a place to recharge, work and unwind, targeting those who need a space between meetings or to freshen up after a flight. The company plans to eventually open up 40 locations in New York City, with four of them slated to open this year. Here's what I found.
Location
3DEN is tucked away in a corner on the fourth floor of The Shops & Restaurants at Hudson Yards. Its entrance is nowhere near as flashy as the Neiman Marcus and Dylan's Candy Bar directly across, but you can spot it by its giant living plant wall.
Access
3DEN is open daily from 7am to 10pm. No club membership, credit card or level of elite status will get you in. Access is pay-as-you-go only — $6 for every 30 minutes you stay. There are no day passes or memberships available. First-time visitors can get their first 30 minutes free by using the code BENJIS2T74 when registering.
Related: The Best Credit Cards for Airport Lounge Access
To enter, you need to download 3DEN's app, set up your account and hit "Generate Pass." You'll be asked if you're bringing any guests and then given a QR code that an agent will scan when you check in to the lounge. The clock ticks from the moment your code is initially scanned to the moment it is scanned when you check out. The credit card linked to your account will then automatically be charged at the end of your visit. Since 3DEN visits do not code as travel spending, you'll want to use a card that gives you a high return for everyday spending.
The Space
Stepping into the lounge felt as if I had entered another world. It was an oasis of quiet bliss that felt miles away from the craziness of the crowded mall. Not having any TVs in the lounge definitely helped set the tone (take note airport lounges).
The space is tastefully decorated, filled with plants and natural light. Large windows overlook the Hudson River and The Vessel, the 150-foot public sculpture wrapped in copper-colored steel, that visitors can climb using interconnected stairs and landings.
The lounge is essentially a hybrid between a co-working space and a coffee shop. There are many types of seating, with options for those looking to do work, lounge and everything in between.
My favorite seating option was definitely the hanging swings that were scattered throughout the lounge.
Surprisingly, many seats don't have their own power outlets so anyone who needed to juice up their electronics had to sit by a table.
On both ends of the lounge are several soundproof phone booths. Each one was equipped with a desk, chair and dedicated power outlets.
Separated from the main room is a relaxation area, complete with Casper nap pods, yoga nook and more plants.
Amenities
The Casper nap pods are definitely the most exciting amenity in the lounge. They can be booked for 45 minutes at a time and cost $10 to use (in addition to the fee to enter the lounge). As a point of comparison, the same pods at Casper's Soho "Dreamery" cost $25 per 45 minutes.
The relaxation area has yoga mats, and floor pillows are provided for meditation. Every Tuesday at 7:30am, 3DEN hosts complimentary yoga classes in partnership with Y7 Studio.
The lounge also has private shower suites that can be used for no additional fee. They are equipped with both wall-mounted and hand-held shower heads, as well as towels, slippers and toiletries by Seed Phytonutrients. There was no hair dryer in the men's shower suite I visited.
The main bathroom area had some more amenities, such as toothpaste, bobby pins and LOLI beauty products. Noticeably missing were toothbrushes and shaving kits.
You can reserve the shower suites and nap pods before you arrive through 3DEN's app, and I highly recommend doing so if you plan on using them during peak hours. Unlocking the door to my shower suite was as simple as the scan of a QR code.
Scattered around the lounge was a very random mix of products available for sale, ranging from Inkbox temporary tattoos to pet leash and collar sets. Phone chargers were available to borrow free of charge.
As expected, the Wi-Fi worked great. A speed test showed 6 ms ping, 39.7 Mbps download and 11.7 Mbps upload.
Food and Beverage
The one area I thought 3DEN fell short was in the food and beverage department. Complimentary refreshments were limited to coffee and tea airpots and a dispenser for flavored still and sparkling water. For an otherwise high-tech lounge, I was surprised there wasn't an automatic coffee machine. Cold-pressed juices, CBD-infused water, fruit cups, protein bars, salads and sandwiches were available for purchase. When I was there, guests needed to see a host if they wanted to purchase something, but 3DEN plans to streamline the process by making checkout available via its app. Although prices for the for-purchase items were fairly standard, a complimentary light snack such as trail mix or whole fruit would have been a nice touch.
Overall Impression
If you're in the Hudson Yards area and need a quiet place to kill some time or freshen up, 3DEN will do the trick. The physical space is gorgeous and had all the necessary amenities, albeit scarce power outlets in some areas of the lounge. My only real complaint is with the lounge's soft product. I tried to get in touch with 3DEN prior to my visit to ask a question, but struggled to find any contact information. I was able to locate an email address via the app, but it seems like that address is only to report issues with the app as my inquiry went unanswered. Other simple enhancements like toothbrushes to accompany the toothpaste in the bathrooms, hair dryers in the shower rooms and an actual coffee machine could also go a long way. Although I don't know how much demand there really is for a facility like this, overall, 3DEN seems to have a lot of potential and I look forward to seeing how the company develops in the future.
All photos by the author.
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Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
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Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.