Target Is Testing a New Loyalty Program
Target is testing out a new loyalty program, Target Red, which would offer customers cash back and discounts on delivery.
As part of the program, Target Red members would receive 1% cash back on purchases that they can redeem on their next visit, free next-day delivery with Target Restock and half off a Shipt grocery delivery membership. Currently the program is only being tested in the Dallas-Fort Worth area, and it is an entirely different program than Target REDcard, which offers customers a Target debit or credit card.
Target REDcard members can sign up for Target Red, but they will not be able to stack the 5% REDcard discount with the loyalty program's 1% cash back.
Still, Target Red members would save $4.99 in shipping on every Target Restock order. Restock is one of the retailer's online shopping platforms that lets customers fill up a box of everyday household necessities and ship it at a flat rate.
Members of the new program would also save about $50 per year on a membership for Shipt, which Target acquired in December 2017 for $550 million. Shipt delivers groceries from several different stores (including Target). The service usually runs $99 per year, and Target Red members get 50% off the subscription fee.
The test run of the new program comes at a time when many retailers are trying to compete with Amazon's online grocery service and Prime's two-day shipping policy, and as brick-and-mortar stores are trying to increase the number of customers walking through the door.
This isn't Target's first crack at a loyalty program. In 2016, the retail chain tested its Cartwheel Perks program, which converted customers' purchases into points that could be redeemed on other specific items. The program was seen as too complicated, and Target scrapped it.
As an added perk, members of the loyalty program will also be able to vote for which local organizations receive charitable donations from Target.
H/T: Tech Crunch
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Rewards Rate
| 2X miles | 2 miles per dollar on every purchase |
| 5X miles | 5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel |
| 10X miles | 10 miles per dollar on hotels and rental cars booked through Capital One Business Travel |
Intro Offer
Earn 200K miles when you spend $30K in the first 3 months, and an additional 200K miles when you spend $150K in the first 6 monthsLIMITED-TIME OFFER: Earn up to 400K bonus milesAnnual Fee
$395Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.740-850Excellent
Why We Chose It
The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
- The Capital One Venture X business card has a very lucrative welcome offer.
- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month
- Top rated mobile app