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United's Trying a New Way to Board Its Planes

Feb. 13, 2018
3 min read
IMG United economy plus seats 787-9 featured
United's Trying a New Way to Board Its Planes
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Airlines and passengers alike are constantly trying to streamline the headache otherwise known as the boarding process, sometimes with science, and other times with psychology. In 2014, popular TV show Mythbusters tested out the WILMA (Window, Middle, Aisle) method, among several others. The overall consensus seems to be that the most efficient boarding process also happens to be the one we all hate the most.

Just one year after American Airlines overhauled its boarding processes (with a fair amount of pushback), United is making its own attempt to improve the process by testing out a new boarding method at a handful of select airports.

United's current boarding process involves a complicated mess of five lines at each gate, each marked for Groups 1-5. Human nature seems to go into overdrive at United gates, where the sight of one or two other passengers in line is enough to drive most people to begin queuing up well before gate agents even come close to announcing boarding time. (To be fair, this happens with pretty much any airline, anywhere.)

No doubt in an effort to curb this tendency, here is, in its own words, what UA is doing:

Simplified lanes

You will see some new boarding lane signs in the gate area that will guide you through the boarding process. There will be two lanes: to begin, Group 1 will board through Lane 1 and Group 2 will board through Lane 2. The remaining Groups 3-5 will then board through Lane 2 when called, and Groups 1 and 2 may continue to board through Lane 1. We ask that you wait until your group has been called before lining up.

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Changes to boarding groups

The current boarding order may change for select flights, and our gate agents will guide you through the new process. Pre-boarding will still be available to select customers. Please wait until pre-boarding or your MileagePlus Premier® status or group is called before lining up. In the meantime, please make yourself comfortable, and we’ll let you know when we’re ready to board your group.

How will you benefit?

  • No need to line up before your group is called: Simplified lanes with new signs will allow you to relax at the gate or within the airport longer.
  • Smaller group sizes for select flights: With fewer customers in your group, you'll experience less crowding while boarding the aircraft.
  • More efficient boarding: Following priority boarding groups, we'll board customers sitting in window seats first and then middle and aisle seats.
  • Less crowding: Fewer lines will create more space and easier access to the boarding door for customers exiting the plane from the previous flight and during pre-boarding.

Let's hope the airline's new process helps everyone relax a little bit at the gate.

No news yet on which airports are testing out the new boarding process. However, the airline says it will collect feedback through interviews at the airports, and passengers may receive an email survey after their flight is over.

Featured image by WayneSlezak

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Apply for American Express® Gold Card
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Best for dining at restaurants
TPG Editor‘s Rating
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.