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Check out Austrian Airlines' New Premium Economy Seat

Sept. 20, 2017
5 min read
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This week, I'm joining the 2017 Star Alliance MegaDo, which includes stops in Vienna, Brussels and Mallorca. We spent much of Wednesday with Austrian Airlines, getting an exclusive first look at the carrier's brand-new premium economy seat, which launches on all long-haul flights in March 2018.

Premium Economy Seat

This is the first time we're seeing Austrian's version of the seat, called ZIMmagic, which is manufactured by a German company called ZIM. This particular model is nearly identical to what you'll find on Lufthansa, Austrian's parent company. Seats offer 38 inches of pitch and 9 inches of recline, and premium economy passengers receive a second checked bag.

There's a 12-inch touchscreen display in the second and third rows.

Meanwhile, the bulkhead seats have a fold-out 9-inch display — though it could be worth the downgrade, as you'll see below. Premium economy passengers will receive noise-canceling headphones as well.

There's a large center console/armrest, with a fold-out tray table and a small beverage platform. Each seat has two USB ports, headphone ports and a wired remote.

There's also a universal AC outlet at each seat in the premium economy cabin.

Now, back to that bulkhead compromise — while you'll be missing out on the larger display, bulkhead seats offer a leg rest, while those behind do not.

All passengers have access to a footrest, though.

The tray table, meanwhile, is large — and that additional space may be necessary, given the upgraded catering.

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Cabin Layout

Austrian's fleet includes a total of five 777-200s, with a variety of configurations. Currently, these planes operate flights between Vienna (VIE) and Los Angeles (LAX), Bangkok (BKK), Beijing (PEK), Hong Kong (HKG) and Shanghai (PVG).

Premium economy will be arranged in a 2-4-2 configuration on this plane, with a total of 24 seats spread between three rows. 10 business-class seats will be removed to accommodate the new cabin, which unfortunately may mean less availability for awards.

The majority of long-haul Austrian flights are operated by the 767-300, though, with the airline flying this plane between VIE and Chicago (ORD), Miami (MIA), New York (JFK), Newark (EWR), Washington, D.C. (IAD), Toronto (YYZ) and Shanghai (PVG).

Business class will take a big hit on this plane, dropping from 36 seats to just 26. The 767 will gain 18 premium economy seats in the process, arranged in a 2-2-2 configuration and spread between three rows.

Retrofit Process

While premium economy won't officially launch until March 1, 2018, Austrian has already begun retrofitting planes, starting with a 767 (OE-LAT). During this process, retrofitted aircraft will fly with the new seats, but premium economy will be sold as regular coach, at economy prices with economy service. The carrier is still sorting assignment procedures, but it sounds like elite members will be able to select these seats for free.

Although there's no guarantee that your flight will be operated by a retrofitted 767 or 777 until March 1, if you see the new seat map appear at booking there's a good chance you've landed one of the new planes. These refreshed aircraft will be assigned to a flight as early as 90 days before departure.

Enhanced Service

In addition to an improved "hard product," the service elements will represent a step up from coach, too. Austrian wants you to think of this as an upgraded coach product, though, rather than a downgraded version of business class.

As with other airlines, premium economy passengers will receive an amenity kit, including an eye mask, earplugs, socks, a toothbrush and toothpaste.

Improved catering will on offer as well, with a welcome beverage, hot towel service, menus with entree choices and two hot meals per flight (instead of a cold second meal) and a water bottle.

Meals will be catered by DO&CO, which, in my opinion, offers the world's best in-flight dining. While not on par with options in business class, I might expect meals to be comparable to what economy passengers can pre-order today as part of Austrian's a la carte program, available with an €15 ($18) upcharge.

Bottom Line

Austrian's premium economy is clearly a step up from coach, but it's also significantly more expensive — based on current fares, you can expect to pay at least $1,700 for a round-trip flight from New York to Vienna, while the same trip in coach will set you back just over $900.

Unfortunately redemption options are limited, too, since you can't use United miles for premium economy awards. There will be opportunities to upgrade paid tickets, though, either through a bidding process, using miles or requesting an upgrade onboard. Upgrades from economy to business class will still be available, as will an opportunity to move up from premium economy to biz.

Overall, I actually find that this addition represents a negative change for Austrian — the carrier has offered excellent business-class award space in the past, but with 10 fewer biz seats on both long-haul planes, there's no question that business class availability will be affected.

Have you booked a ticket in Austrian premium economy?

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.