Disney Is Building An Immersive Luxury Star Wars Hotel

Jul 17, 2017

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Disney has always been known as the world’s leading storyteller; it upended the animation industry with the release of Snow White and the Seven Dwarfs in 1937, then reinvented the
theme park concept by launching Disneyland in 1955. Now, it wants to revolutionize your stay — by building an immersive luxury Star Wars Hotel at Walt Disney World.

Image Courtesy of Disney/Lucasfilm
Image courtesy of Disney/Lucasfilm.

The hotel concept is like a mashup of Westworld and Star Wars — except in real life. While all the details haven’t been released yet, it’s clear that this isn’t going to be just another place to rest after a long day in the parks. The basic premise is simple: Each guest becomes a character in the Star Wars universe and the starship (a.k.a. the hotel) will include Disney cast members who will be in costume and in character. Since it’s meant to resemble a spaceship, the hotel windows will only show the expansiveness of outer space, according to Disney’s blog.

Image Courtesy of Disney/Lucasfilm
Image courtesy of Disney/Lucasfilm.

“We are working on our most experiential concept ever,” said Bob Chapek, Disney’s chairman of Walt Disney Parks and Resorts at its D23 Expo. “It combines a luxury resort with immersion in an authentic environment.”

Meaning, rather than wearing stereotypical tourist attire — like Hawaiian shirts and cargo shorts — you’d be wearing actual Star Wars costumes, and instead of a traditional hotel employee, your concierge might be dressed as a droid — or even a Jedi.

Image Courtesy of Disney/Lucasfilm
Image courtesy of Disney/Lucasfilm.

Immersive environments that give guests the feeling of visiting other worlds seems to be on Disney’s agenda as it heads into the next decade. It also announced Star Wars: Galaxy’s Edge, a brand-new themed land set to open in 2019 at the Disneyland Resort in California, and later on at Walt Disney World — the perfect place to visit while staying at the starship-themed hotel. Currently, there’s no opening date but it’s smart to start saving up now since the experience probably won’t be cheap; an April survey floating the idea suggested a cost of around $1,000 per guest for a two-night stay.

Are you planning on visiting a Disney park anytime soon? Let us know in the comments, below. 



Featured Image courtesy of Chestnot via Getty Images.

H/T: TechCrunch

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