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Spirit Ranks as the Worst Airline for Customer Satisfaction

April 27, 2016
3 min read
Spirit-airlines
Spirit Ranks as the Worst Airline for Customer Satisfaction
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It should come as a surprise to almost no one that super-low-cost carrier Spirit Airlines does not perform well in the realm of customer service. In fact, the carrier ran a promotion a couple years ago that allowed customers to sound off and voice their dissatisfaction in exchange for 8,000 frequent flyer miles — and travelers sure did let their opinions be heard. Unfortunately for the carrier, its place down near the bottom of the customer service rankings hasn't improved much since then.

According to this year's American Customer Satisfaction Index travel report, Spirit Airlines has the lowest customer satisfaction score — a 62 out of 100. However, there is some good news for the carrier, as it scored almost 15% higher than last year. The most likely cause of the poor rating has to do with the additional fees it tacks on to travelers' trips. Because of its "bare fares," it charges for things that are usually free on other airlines, such as water, printing your boarding pass at the airport and carry-on fees.

Here is how the rest of the top-10 list finished out:

1 (tie). JetBlue Airways — 80 out of 100

1 (tie). Southwest Airlines — 80 out of 100

3. Alaska Airlines — 77 out of 100

4. All Others — 74 out of 100

5. American Airlines — 72 out of 100

6. Delta Air Lines — 71 out of 100

7. United Airlines — 68 out of 100

8. Frontier Airlines — 66 out of 100

9. Allegiant Air — 65 out of 100

10. Spirit Airlines — 62 out of 100

JetBlue topped this year's list of customer satisfaction ratings.

Of the big three US-based carriers, both United and American Airlines experienced an increase in their scores at 13% and 9%, respectively. The increase in scores comes, coincidentally, not long after both carriers announced the return of free snacks.

JetBlue and Southwest rounded out the list of top-ranking airlines for customer service, and that comes as no surprise to TPG. He's been flying a lot with JetBlue — he's a big fan overall because of the carrier's ever-expanding Mint availability, its friendly service and overall product.

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The American Customer Satisfaction Index annual report is based on the recent travel experiences of nearly 7,000 airline, hotel and travel industry customers. The passenger experiences in the index include flight schedule options, check-in, reservations, on-time arrival, baggage handling, loyalty programs, flight crew courtesy, in-flight services, seat comfort, call center and website. This year's customer satisfaction score with all airlines improved 4.3% from 2015 to 72 this year — likely the result of lower fuel costs allowing carriers to place more emphasis on the in-flight experience, as well as decreased ticket prices. However, the airline industry has always been one of the lowest-scoring industries, so the only place to go is up.

H/T: CNN

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  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
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  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
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Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.