Hotelied: Up To 50% Off Hotels Based on Your Social Media Presence
TPG Assistant Editor Melanie Wynne takes a look at a new, free hotel booking site called Hotelied that offers exclusive discounts to its members based on personal data such as their social media popularity, their travel-program loyalty, and more.
Billed as a "dating site for hotel stays," a new members-only booking site called Hotelied claims to offer personalized savings on a curated list of luxury hotels based largely on a member's social media influence and their travel activity. The more popular a Hotelied member is on social media platforms like Twitter and Facebook and the more they use their frequent flyer and hotel loyalty accounts, the larger their potential hotel discount, reportedly up to 50 percent off published rates.
Founded by two hotel industry insiders with experience at a variety of global brands, Hotelied currently has partnerships with high-end boutique hotels in New York City, Los Angeles, Miami, Portland, Oregon, Tel Aviv, São Paulo and more. In the coming months, this roster will be expanding to 41 properties at 17 destinations in eight countries, including Belize, France, Mexico and Sweden. Present partner properties include Soho House in New York and Miami, The Line Hotel in Los Angeles' Koreatown, the Norman Tel Aviv, and Portland's Willamette-adjacent River's Edge Hotel & Spa.
Hotelied's hotel partners, all rated four stars or above, designate which travelers get access to its best rates based on each property's specific needs. For instance, a hotel may want to target guests who work in specific industries such as fashion, entertainment or marketing, or simply frequent travelers who are loyal to specific brands. Some hotel partners may want to increase their social media interaction with guests, and will therefore offer the best rates to Hotelied members with high social media influence.
To become a Hotelied member, you need to set up a free travel profile for yourself on Hotelied's website. Hotelied encourages you to connect this profile with your Facebook, Twitter, LinkedIn, Instagram and Google+ accounts, as well as a handful of your frequent flier and hotel loyalty programs, in order to learn more about you and offer you specifically-tailored, otherwise unpublished hotel offers. You can opt not to provide Hotelied with any of your online/account information, but according to the site's privacy policy, your profile is kept confidential within Hotelied and its partner hotels and not shared with third parties.
As someone with an active social media presence, I was immediately intrigued by Hotelied's concept. Upon providing Hotelied's website with my name and email address, a graphic at the top of my online profile page informed me that even before I'd connected my Hotelied-approved social media and loyalty accounts ((including five of the six allowed hotel programs), I'd been defined as a "Vacationist" and offered a top potential hotel-room discount of 40 percent. However, after making these connections and completing my profile, my top possible discount remained the same 40 percent.
I'd be curious to see what would happen to that percentage if I was allowed to connect my largest frequent flyer accounts, on US Airways, United, America, Delta and Virgin Atlantic, but at present, Hotelied only offers the option to connect to the loyalty programs for British Airways, JetBlue, Lufthansa and Virgin America.
In order to determine my actual potential savings, I used several sample itineraries: October 24-26, November 7-9, December 12-14, December 24-28 (all 2014) and January 8-11, 2015. During the October and November weekends only, Miami's Metropolitan by COMO was the only property to offer me the full 40 percent off a couple of their standard room types (e.g., $282/night discounted from $469/night). However, they also offered me 60 percent off a premium Lakeview Suite - discounted from a whopping $899 to a more manageable $360 a night.
Two of Hotelied's other partner properties offered me occasional discounts of 25 percent - The Broome in New York City ($412 a night rather than $569) and Le Montrose in Los Angeles ($150 a night rather than $199) - but the bulk of the site's partners offered me savings of 10 to 20 percent. Some of Hotelied's most desirable, far-flung properties, such as the über-hip Hotel Fasano São Paulo (set in the city's stylish Jardins district) offered me no discount at all.
The Points Guy, Brian Kelly, asked me to see what would happen if I took his own Hotelied account for a spin, as his social media followings and hotel loyalty accounts are far larger than mine. He has several of his hotel accounts linked to his profile, but two fewer social media accounts than I and none of the four allowed airline accounts. His greater profile strength (seen in red inside the circle on the top right) defines him as a "Jetsetter," but surprisingly, his profile displays the same maximum discount of 40 percent that I was offered.
Using the same sample dates - October 24-26, November 7-9, December 12-14, December 24-28 (all 2014) and January 8-11, 2015 - our Hotelied results weren't very different. We were both denied discounts at several of the same properties - including Dream South Beach in Miami and The Crosby Street Hotel in New York - but for the October itinerary, Brian was offered a maximum discount of 34 percent ($430/night vs. $650/night) at the Hotel Fasano São Paulo, which denied me a discount across the board. In several cases, he was offered discounts of 10-15 percent at other properties where I would have received none, such as Manhattan's Gansevoort Park Avenue and L.A.'s SIXTY Beverly Hills - proving that it never hurts to play the points and miles game, and to boost your social media presence.
Recently, Brian put these theoretical bookings into practice with a one-night stay at Sixty Soho in New York. He booked a king superior room and saved $47 on the cheapest room rate, bringing his total before taxes and fees to $422. This savings was not available by booking directly through the hotel or on other hotel sites such as Hotels.com.
However, this wasn't the case for every New York City hotel in Hotelied's network. Brian found that he could save at the Dream Downtown, but the price at the new Hotel Hugo in Soho was more expensive through Hotelied than other sites.
Bottom line, it's always smart to shop your prices at various sites and each has its own strengths and weaknesses. (For instance, Hotel Tonight doesn't allow you to select your room while Hotelied does, including suites). Hotelied is now on Brian's go-to list for shopping non-chain hotels at a discount.
If you're already a heavy user of social media and a fan of high-end boutique hotels, signing up for Hotelied certainly couldn't hurt. The site's biggest advantage is its ability to quickly show you the best personally-tailored discounts you'll receive at each of its chosen properties.
While none of Hotelied's hotel partners that belong to loyalty programs (e.g., Dream properties, which belong to iPrefer) allow you to use or earn points for your discounted stay, in the event that you find a better deal, it's good to know that most of Hotelied's partner properties allow you to cancel your reservation up to one day before your stay. Additionally, Hotelied doesn't apply the time-sensitive pressure of other members-only travel sites like Vacationist or Jetsetter, which offers limited flash sales on sought-after properties around the world, or the newly-expanded app Hotel Tonight, which allows you to book discounted rooms only seven days or less in advance.
For now, Hotelied is simply another tool to consider adding to your travel-planning arsenal, and one we here at TPG will be keeping an eye on as it expands.
What do you think about this new website? If you sign up, please share your experience in the comments below!
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| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
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Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.
Rewards Rate
| 4X | Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 4X | Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year. |
| 3X | Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com. |
| 2X | Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com. |
| 1X | Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases. |
Intro Offer
You may be eligible for as high as 100,000 Membership Rewards® Points after spending $6,000 in eligible purchases on your new Card in your first 6 months of Membership. Welcome offers vary and you may not be eligible for an offer.As High As 100,000 points. Find Out Your Offer.Annual Fee
$325Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.Excellent to Good
Why We Chose It
There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.