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Hotel Review: W Verbier, Switzerland

April 17, 2014
5 min read
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Hotel Review: W Verbier, Switzerland
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One of our picks for the top hotels to check out in 2014 was W hotel brand’s first foray into the ski resort world opened in Verbier, Switzerland, in December. TPG Contributor Casey Hatfield-Chiotti recently visited the town in the Swiss Alps known for some of the best off-piste (backcountry) skiing in the world and got an exclusive tour of the property.

The slopes of Verbier.

Verbier is an idyllic town set high in the hills in the Val de Bagnes, south of Martigny. It’s accessible by road but many take the cable car up, which drops you right in the middle of town. Just 3,000 people live in Verbier year-round, but in winter the population swells to about 45,000, resulting in a lively après-ski atmosphere and quite inflated prices-- Verbier is one of the most expensive and therefore exclusive ski resort towns in the world, so if you want to stay at the W Verbier start saving your points (and Swiss francs) now.

Welcome to the W!

Access and Public Areas

By staying at the W you get the best access to everything in Verbier. It’s conveniently located right next to Médran Station, Verbier’s main gondola. The resort even diverted its main lower run to land right at the W’s doorstep so it’s basically ski in ski out, and you can end your last run easily at Off-Piste, the W’s outdoor après-ski bar.

The W has easy ski in/ski out access.

With its wooden façade and copper accents, the W Verbier fits in nicely with the town’s rustic architecture but is a touch more streamlined and modern than the your average chalet. The property is all new construction (the land used to be a parking lot) and when you start to explore the interior, you’ll find designers went to great lengths to incorporate local elements into the décor, including cowbell-shaped lights and cowhide chairs, while adhering to the W branding and vibe.

Have an apres-ski at the W Cafe.

The common areas and amenities at the hotel are impressive, starting with the Living Room, a bar and lounge with sunken booths and a great view of the valley. It’s the perfect place for small bites and cocktails post ski like the W Fever—fresh muddled basil, vodka, peach liquor and pear juice. Take a good look at the curving orange and white mountain-inspired art on the walls - it’s actually tape and was created by Berlin-based artist Buff Diss during a week-long residency.

Arola is the upscale hybrid Swiss tapas restaurant.

There are several other restaurants at the W Verbier including a Spanish tapas bar, and upscale Arola which specializes in Swiss Spanish fusion. Carve nightclub, accessible through a long red tunnel, is open on weekends, and the casual W Cafe serves Swiss wines and gourmet coffee. An excellent breakfast is included in your stay and features mouthwatering pastries like local berry-filled tarts, muffins, fresh fruit, granola and made-to-order eggs.

Looking down the tapas bar.

Rooms

The W Verbier’s 123 rooms come in a wide range of sizes and configurations. The entry level Cozy Room is 36 square meters (388 square feet) and has a fireplace, private balcony and rustic wooden chalet-style interior contrasted with sleek modern furnishings. The largest room, the penthouse, has a loft, a rotating bed, a private sauna and a bar.

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Inside a Wow Suite.

If you can swing it opt for a two-story Wow Suite. At 150 square meters (1,615 square feet), it’s a category below the penthouse but still has a loft, living room, panoramic views and wood-beamed ceilings. All rooms feature punches of the same color red as the Swiss flag and you’ll find the flag’s cross detail playfully echoed in the bathroom fixtures and on the walls. If you’re looking for something larger, the W also offers seven two- to four-bedroom apartments in The Residences at W Verbier.

The entrance to a Spectacular Room courtesy of the hotel.

Away Spa

The Away spa at the W uses gem-based products and features treatments that are geared towards rejuvenating muscles and organs that are taxed during the winter ski seasons. The Mogul Leg Pump treatment, a deep-tissue massage that rids the body of lactic acid, helps the body recuperate after a long day on the slopes. The spa also has an indoor/outdoor pool and lounge area.

The indoor lounge area of the WET pool. Photo courtesy of hotel.

In Verbier, rooms in the winter do not come cheap, and the W Verbier is no exception. Rooms rates start at $650 and go up to $10,000 a night for the penthouse. During the slower summer months, prices drop drastically and rooms start at just $250 per night. The area offers hiking, mountain biking and an International music festival in late July/early August.

Hang out in the lobby with views of the slopes.

Verbier is on many powder hounds’ bucket lists, and the W Verbier should certainly be on the short list of any Starwood Preferred Guest member.

This is an SPG Category 7 property and requires 30,000 to 35,000 Starpoints for a free night.

TPG featured card

Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review
Apply for American Express® Gold Card
at American Express's secure site

Rewards

1 - 4X points

Intro offer

As High As 100,000 points. Find Out Your Offer.

Annual Fee

$325

Recommended Credit

Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.
Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
Go to review

Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
3XEarn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
2XEarn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
1XEarn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.