Want to avoid surging European hotel prices? Try these countries
Quick summary
Hotel prices may be skyrocketing across Europe, but there are still countries where you can get a bargain.
The average cost of a hotel room has already surpassed pre-pandemic prices across much of Europe. And that is showing little sign of slowing before the end of the year.
As a result, hotels in the U.K., Ireland, Italy, Spain and Portugal have driven up their rates in response to a surge in travelers desperate to get away after two years of travel restrictions due to the pandemic.
As one expert told us, hospitality has gone from a buyer's market toward the end of last year to a point where hotels now hold all the pricing power.
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"The pandemic saw a major downturn in demand for hospitality," said John Hobbs-Hurrell, head of Advantage Global Network — part of the U.K.'s largest independent travel agent group Advantage Travel Partnership. "But now a lot of [hotels] are welcoming back travelers, be they leisure or corporate, and in response to the fact they've had a period of retraction, it's time to push those rates up."
However, there are some countries where hotel rates are not climbing so quickly, while some have seen their average daily rate (ADR) for a hotel room fall.
Where are hotel prices dropping?
Country | Dates | Occupancy (%) | ADR | ADR % change |
|---|---|---|---|---|
| France | May 2019 | 74.6 | $249.41 | -14.9% |
| France | May 2022 | 67.5 | $212.71 | -14.9% |
| Poland | May 2019 | 82.0 | $82.56 | -10.2% |
| Poland | May 2022 | 72.8 | $74.12 | -10.2% |
| Denmark | May 2019 | 76.2 | $161.12 | -9.5% |
| Denmark | May 2022 | 52.4 | $145.84 | -9.5% |
| Sweden | May 2019 | 78.9 | $150.93 | -1.4% |
| Sweden | May 2022 | 71.1 | $148.78 | -1.4% |
| Germany | May 2019 | 81.0 | $116.64 | +1.5% |
| Germany | May 2022 | 72.0 | $118.47 | +1.5% |
Source: STR
Surprisingly, France is the country with the greatest drop in ADR, having fallen by a whopping 14.1% since May 2019, according to data from the global hospitality analytics company STR.
But before you rush to brush up on your s'il vous plaît and mercis, remember that France is still one of the most expensive European countries to book a hotel. It's just cheaper than it was before. A hotel room currently averages $212.71 per night — more than any other country sampled by STR.
The cheapest place to stay, perhaps unsurprisingly, is Poland, where the average price of a room has dropped from $82.56 to $74.12, a reduction of 10.2%.
It is the same story for most eastern European destinations, according to Hobbs-Hurrell. This is largely due to the war in Ukraine.
"Poland, Germany and Austria haven't seen the accelerated growth in occupancy rates or ADR as some countries further west, and there are reasons for that," says Hobbs-Hurrell. "It's partly because there's been a lot less travel going east due to the war in Ukraine.
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"We know there's been a downturn of about 30% in traffic of people going into Poland, and other countries that border Ukraine. And that would be because simply there isn't a demand there."
He says those markets have particularly suffered because they are the ones where Ukrainian and Russian travelers go.
As for Germany and Austria, he says, tourism simply hasn't recovered as quickly as it has in Britain, Spain and Italy.
Julia Simpson, president and CEO of the World Travel and Tourism Council, said: "COVID-19 wreaked havoc on Germany's travel and tourism, affecting millions of livelihoods and impacting the national economy."
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According to the WTTC, between 2019 and 2020, Germany's tourism sector's contribution to GDP took a staggering 38.9% hit. However, the WTTC said it expected Germany to recover in the next few years and is expected to surpass pre-pandemic levels by next year.
"Our data provides a positive outlook that will provide a massive boost to businesses across Germany as the sector finally begins to recover from the pandemic", Simpson added.
Bottom Line
Hotel prices in many of the most popular European holiday destinations are skyrocketing and have already surpassed 2019 levels, and they don't show any sign of slowing this year.
But if you're smart and prepared to travel off-the-beaten-path to places that have less demand, you can still find reasonable prices in places like Poland, Germany and other eastern European countries that are taking longer to catch up with their western European counterparts. In some cases, like Denmark, you may even pay less than you would have before the pandemic.