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Now open: W Sao Paulo brings a new luxury Marriott hotel to Brazil

Jan. 07, 2025
3 min read
W-Sao-Paulo-dining-room
Now open: W Sao Paulo brings a new luxury Marriott hotel to Brazil
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It's well known that Marriott's W Hotels brand has been rolling out sleek new transformations worldwide and opening hotels in must-visit cities. These openings include a significant refresh of the W New York — Union Square and the recent opening of the W Las Vegas (formerly Accor's Delano).

Now Marriott is welcoming guests to the latest outpost of the luxury brand: W Sao Paulo.

Set in a skyscraper near the Pinheiros River in Sao Paulo's southern business district, the new hotel consists of 179 rooms and suites, dining outlets, relaxation opportunities and plenty of fun. In contrast with W's previous flashy design aesthetics, the new Brazilian take on a W hotel features a design that yields a "playful yet sophisticated environment," according to Marriott, and combines Brazilian modernist architecture, bright colors, rich textures and cultural elements in the process.

Rooms start on the 25th floor and range from the entry-level Cozy rooms, starting at 226 square feet, to multiple Penthouse suites, including one with three bedrooms that's over 1,600 square feet.

W Sao Paulo brings three new bars and restaurants to the city's culinary scene. The 40th-floor L40 Cozinha de Latitude offers sweeping city views and the "gastronomic traditions" of the 16 regions sitting on said parallel, with cuisine inspired by Portugal, Spain, Italy, Greece, China, Japan and the U.S.

MARRIOTT

Other dining experiences are Baio Cozinha Sulista, which serves new takes on the traditional meals of southern Brazil, and Yoso Bar and Cafe, a coffee shop by day and a Japanese-inspired bar at night.

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Then you have the W classics, like the Away Spa, which draws inspiration and treatments from Brazil's various biomes (think: an Amazon rainforest-infused body scrub), swimming at the Wet Deck pool and working on your fitness at the Technogym-equipped fitness center.

If you really fall in love with the W Sao Paulo, you could even just decide to move in. The hotel boasts 216 W Residences with five various layouts and a shared indoor pool, relaxation area, coworking space and an event hall.

"W São Paulo captures the pulse of Brazil's cultural vibrancy, blending local influences with our signature bold, distinct design," George Fleck, senior vice president and global brand leader of W Hotels, said in a statement. "This opening is a testament to the brand's commitment to delivering unparalleled experiences that push boundaries while simultaneously celebrating the essence of the destination."

MARRIOTT

How to book W Sao Paulo

Rates through Marriott start at $409 per night or 30,000 Marriott Bonvoy points per night.

Related reading:

Featured image by MARRIOTT
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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