W Hotels is ditching its iconic Bliss products as it transforms the brand

Jan 16, 2020

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The W brand is in the midst of an evolution — it’s not exactly “growing up” but it is certainly evolving beyond its darky and broody roots. Founded in 1998, W hotels soon became the hippest spots in town to stay. But, as time wore on, some guests — even The Points Guy himself — felt as if they may be outgrowing the brand. As W modernizes its existing hotels and opens new ones, it’s focusing on brighter atmospheres and emphasizing sustainability, health and wellness — along with keeping some evening fun on the menu.

Changes like this can be wonderful or weird (as the case may be with the W Aspen’s $1,000+ rooms outfitted with bunk beds).

One additional revamp W is talking about today is its choice of in-room bath amenities. It’s no longer outfitting rooms and suites with Bliss products, which anyone who has stayed at a W in the last decade has probably experienced.

Related: Earn up to 100,000 bonus Marriott points with increased offers

(Photo by Summer Hull/The Points Guy)
Photo by Summer Hull/The Points Guy

Instead, W guests can now look forward to new unisex amenities designed by Italy-based Davines and sister brand /skin regimen/.

The sustainable skin and hair care products you’ll find in your room include Davines MOMO shampoo, conditioner and shower gel as well as /skin regimen/ cleansing cream, body cream and vegetable soap. Some of the products are even exclusive to the W.

Photo courtesy of W Hotels Worldwide
Photo courtesy of W Hotels Worldwide

The W’s Away Spa will also have these products — all of which are sulfate- and paraben-free — at the ready for guests in addition to amenities from sister brand [ comfort zone ].

To reduce waste, by year’s end the W will offer these amenities in full-size bottles. Additionally, the company says, “Davines is a certified B Corporation and CO2 neutral company that supports reforestation to offset its carbon emissions.”

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Featured image by Summer Hull/The Points Guy

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