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W Hotels is ditching its iconic Bliss products as it transforms the brand

Jan. 16, 2020
3 min read
W Hotels is ditching its iconic Bliss products as it transforms the brand
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The W brand is in the midst of an evolution -- it's not exactly "growing up" but it is certainly evolving beyond its darky and broody roots. Founded in 1998, W hotels soon became the hippest spots in town to stay. But, as time wore on, some guests -- even The Points Guy himself -- felt as if they may be outgrowing the brand. As W modernizes its existing hotels and opens new ones, it's focusing on brighter atmospheres and emphasizing sustainability, health and wellness -- along with keeping some evening fun on the menu.

Changes like this can be wonderful or weird (as the case may be with the W Aspen's $1,000+ rooms outfitted with bunk beds).

One additional revamp W is talking about today is its choice of in-room bath amenities. It's no longer outfitting rooms and suites with Bliss products, which anyone who has stayed at a W in the last decade has probably experienced.

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Photo by Summer Hull/The Points Guy

Instead, W guests can now look forward to new unisex amenities designed by Italy-based Davines and sister brand /skin regimen/.

The sustainable skin and hair care products you'll find in your room include Davines MOMO shampoo, conditioner and shower gel as well as /skin regimen/ cleansing cream, body cream and vegetable soap. Some of the products are even exclusive to the W.

Photo courtesy of W Hotels Worldwide

The W's Away Spa will also have these products -- all of which are sulfate- and paraben-free -- at the ready for guests in addition to amenities from sister brand [ comfort zone ].

To reduce waste, by year's end the W will offer these amenities in full-size bottles. Additionally, the company says, "Davines is a certified B Corporation and CO2 neutral company that supports reforestation to offset its carbon emissions."

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Featured image by W Aspen (Photo by Summer Hull/The Points Guy)

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Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
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3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
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  • Intro Offer
    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

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  • Annual Fee

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  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

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Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

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  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

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  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases