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W Hotels is ditching its iconic Bliss products as it transforms the brand

Jan. 16, 2020
•
2 min read
W Aspen Hotel
W Hotels is ditching its iconic Bliss products as it transforms the brand
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The W brand is in the midst of an evolution -- it's not exactly "growing up" but it is certainly evolving beyond its darky and broody roots. Founded in 1998, W hotels soon became the hippest spots in town to stay. But, as time wore on, some guests -- even The Points Guy himself -- felt as if they may be outgrowing the brand. As W modernizes its existing hotels and opens new ones, it's focusing on brighter atmospheres and emphasizing sustainability, health and wellness -- along with keeping some evening fun on the menu.

Changes like this can be wonderful or weird (as the case may be with the W Aspen's $1,000+ rooms outfitted with bunk beds).

One additional revamp W is talking about today is its choice of in-room bath amenities. It's no longer outfitting rooms and suites with Bliss products, which anyone who has stayed at a W in the last decade has probably experienced.

Related: Earn up to 100,000 bonus Marriott points with increased offers

Photo by Summer Hull/The Points Guy

Instead, W guests can now look forward to new unisex amenities designed by Italy-based Davines and sister brand /skin regimen/.

The sustainable skin and hair care products you'll find in your room include Davines MOMO shampoo, conditioner and shower gel as well as /skin regimen/ cleansing cream, body cream and vegetable soap. Some of the products are even exclusive to the W.

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Photo courtesy of W Hotels Worldwide

The W's Away Spa will also have these products -- all of which are sulfate- and paraben-free -- at the ready for guests in addition to amenities from sister brand [ comfort zone ].

To reduce waste, by year's end the W will offer these amenities in full-size bottles. Additionally, the company says, "Davines is a certified B Corporation and CO2 neutral company that supports reforestation to offset its carbon emissions."

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  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.