Voilà 's elite program is pretty generous- offering real benefits at low thresholds.
At only 10 nights, you get:
- Early (11am) Check-in
- Late (4pm) Check-out
- 25% points bonus
- Room upgrades
At 20 nights, you get the benefits above, plus:
- Lounge access
- No blackout dates (which most hotel programs have eliminated for everyone)
- Amenity
- 50% points bonus
In general, you earn 10 points per dollar spent and each point is equal to about .75 to 1 cent each. In essence its a 7.5-10% rebate. If you are top tier elite, that rebate can be 15%, which isn't amazing, but is certainly better than earning nothing.
I'm very interested to see what types of properties Voilà starts to add to its North American collection. If they can add solid, high end properties, then I think Stash needs to speed up its program development and roll out some robust elite benefits. While savvy travelers certainly want points, they also value recognition of their loyalty and the special treatment that goes along with it.
In my eyes, more competition equals more options for travelers to earn valuable rewards. With the early success of Stash and Voilà I'm optimistic that all hotels (yes I'm even speaking to you Mandarin and Four Seasons) will some day offer loyalty programs.
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