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Virgin Atlantic unveils brand-new inflight amenity kit

Sept. 05, 2019
4 min read
Virgin-Atlantic-Upper-goodie-bag-and-loungewear-
Virgin Atlantic unveils brand-new inflight amenity kit
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Virgin Atlantic has unveiled its brand-new amenity kit, carrying the name of the "Goodie Bag." The airline will roll the Goodie Bags out first to the passengers sitting in the new Upper Class suite of its A350 aircraft beginning Sept. 10. TPG was sent a sneak preview of what to expect from the new kits.

The Goodie Bag itself has a unique feel to it, thanks to its material being a recyclable kraft paper. Some may argue that because of its recycled nature, the material of the bag feels on the cheap side compared to the offerings in other business classes.

Inside, the REN skincare products are natural and vegan. There's a lip balm, hand cream and face cream.

A major upgrade to the usual, flimsy, plastic toothbrush found in airline amenity kits, the Bambuubrush has a bamboo handle and charcoal-infused PBT bristles. It's also full-sized — not the usual mini version of a toothbrush.

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Virgin describes its new eyemask as "incredibly comfortable" and "total blackout." We tested this, and it is indeed comfy and no light was able to creep in — perfect for a good sleep at 36,000 feet.

Another welcome change is the move from the usual flight socks to actual socks, which come in various designs. We tried the socks on and can confirm that they feel much better than your average flight socks.

(Photo courtesy of Virgin Atlantic.)

Finally in the new kit are a set of ear plugs and a pen. It's still just a pen, but is made mostly of recycled paper.

The amenity kit bag itself has enough space inside for a passport, an iPad mini or phone. The airline hopes that with the additional extra space, the bag will be something that you not only use while on board, but that you want to take off the flight with you and reuse again.

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The fun is not just for those flying up front in Upper Class. There will be a version of the Goodie Bag rolled out in premium economy. The premium economy version includes eyemask, earplugs, a smaller version of the BambuuBrush, toothpaste and pen.

There has also been a complete redesign of the Upper Class loungewear. Virgin hopes that passengers will want to reuse the new, stylish and more comfortable loungewear by taking it home with them and wearing again.

The T-shirt is a gray, light-weight crew-neck with long sleeves, and the material feels of good quality. The trousers are something between pajama bottoms and sweatpants and feature a stylish taper around the ankle. Strangely though, the pants only have one pocket on the right leg. At first glance, you probably wouldn't guess that this loungewear ensemble was part of an airline amenity kit and it certainly doesn't feel like it when you're wearing it.

The Upper Class loungewear sets will be available to all Upper Class passengers on night flights, as well as on request for day flights. It comes in three sizes.

Finally, the airline said that it's also going to offer economy passengers eyemasks, earplugs, dental kits, socks and pens upon request.

In a press release, the airline said that in the future, it's planning to reach the stage where it can personalize amenity kits so that each passenger has only the items that they would use.

Overall, the updates seem to be nearly the same in terms of contents as the previous Herschel-branded kits. Of course, the big draw with these Goodie Bags is that they're focused on being environmentally friendly. Virgin says that the new Goodie Bags save 945 tons of plastic per year, which is the equal to the weight of more than six Airbus A350-1000 aircraft.

All of the new soft product upgrades will be available on the carrier's first A350 flight on Sept. 10.

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Apply for American Express® Gold Card
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.