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Virgin Hotels London-Shoreditch is now open

Aug. 01, 2024
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3 min read
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Virgin Hotels London-Shoreditch is now open
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In London, it's out with the old and in with the new. The Mondrian Shoreditch, one of TPG's best new hotels of 2021, has officially been reflagged as Virgin Hotels London-Shoreditch.

You might be shocked to learn that England's capital was void of one of Sir Richard Branson's iconic hotels — until now, that is.

But don't expect a full-fledged Virgin Hotels experience just yet. Though the name officially changed as of Thursday, the hotel is actually starting a "gradual transition" to bring the former Mondrian property fully into the world of Virgin.

VIRGIN HOTELS

Virgin Hotels London-Shoreditch is the popular lifestyle hotel brand's eighth location (following success in cities like New York, Las Vegas, Nashville and New Orleans) and the third U.K. property alongside Edinburgh and Glasgow in Scotland.

"The UK is where the Virgin story all began, so it’s incredibly exciting to have another foothold in the city," Virgin founder Sir Richard Branson said in a statement. "Virgin Hotels was created to do things differently, and Virgin Hotels London-Shoreditch is no exception.”

Set in trendy Shoreditch, the hotel has 120 rooms and suites, or "chambers," as Virgin Hotels calls rooms. For now, those chambers are essentially untouched from the hotel's Mondrian days, with white brick walls, beds with large headboards, sconced night-lights, huge banks of windows and an overall more elevated aesthetic compared to Virgin Hotels' playful rooms at other properties.

VIRGIN HOTELS

Virgin's signature multifunction beds, which at other locations have a backrest on one side of the bottom, are notably missing from the chambers, along with the brand's signature red Smeg minifridges. But, according to a statement from Virgin Hotels, those "custom-designed patented" beds, along with Sir Richard's flat (think of it as the presidential suite) and the brand's Lucy app, are on the way.

VIRGIN HOTELS

Another Virgin Hotels staple, Commons Club, a lobby bar and cafe, will be introduced as a pop-up experience before transforming "into an exciting new space later in the year."

VIRGIN HOTELS

Though a lot is changing, it seems Virgin Hotels is keeping a lot of what was already working, including the Spanish restaurant BiBo by celebrated chef Dani Garcia, Marlin's Mediterranean restaurant, and Blue Marlin Ibiza London, a membership club that's open to guests and features a rooftop pool and lounge, a Mediterranean restaurant, workspaces, a gym, and a spa.

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Book now for big savings and double points

Playing with various dates around the opening, it looks like most rooms start around $344 per night. Right now, the Grand Opening Offer includes a food and drink credit of 75 British pounds (about $95).

To celebrate the opening of Virgin Hotels London-Shoreditch, current members and new members of the hotel's loyalty program, The Know, can earn double Virgin points on stays from September through December by linking their The Know account to Virgin's rewards club, called Virgin Red. Members will earn 14 Virgin points per pound spent on nightly room rates. Award bookings will be available at a later date.

Related reading:

Featured image by VIRGIN HOTELS
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.