United is really paying a guy to hold up a 'thank you' sign
I fly a lot. Not as much as some on our team at TPG but I'm an "above average" traveler with lots of domestic "butt in seat" miles.
Yet, as I settled into my seat Wednesday morning for my transcontinental flight home, I saw something very unique and very strange.
One of the United Airlines ramp agents was pacing back and forth outside, from the front to the back of the plane, holding a giant sign saying: "THANK YOU FOR CHOOSING UNITED."

I'd already had two cups of coffee but couldn't believe my eyes. Was this a high school pep rally? Maybe somebody at United knew that I have elite status on American and Delta and wanted to woo me away? Again, was I dreaming?
Then the purser got on the public address system and told those passengers in the window seats to look outside, that United had a special message for them. Ok, this was a thing.
On Tuesday, Delta announced that it was extending elite status for another year. On Wednesday, United gave me a guy with a sign.
Apparently this is a new campaign this month by the airline to thank customers. A bit of surprise and delight.
A source, who was not authorized to speak with media, told TPG that United kicked off the campaign in July to let customers to know how much it cares and appreciates their business.
Related: What it's like flying United's newest flagship transcon routes from New York-JFK
Each hub has a flight picked out for the month where ramp agents hold up the signs. In Los Angeles, it was Flight 514 to JFK.
That makes sense since United has made a splashy return to JFK and it is one of the most-profitable routes in the country. My plane was the popular "high-J" 767-300 — a TPG favorite for its ample number of Polaris seats.
Plus, we now had a sign! It was almost like how airline employees in Japan give a modest bow to departing aircraft — almost.
I would have been upset if the flight was late, but we pushed back five minutes ahead of schedule. So no complaints there.
Moments earlier, as I was looking out the window at the sign, I started to wonder if Rhapsody in Blue would play. And like somebody was reading my mind, the safety video kicked off with that Gershwin classic.
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| 5X miles | 5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel |
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The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
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Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month
Rewards Rate
| 2X miles | 2 miles per dollar on every purchase |
| 5X miles | 5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel |
| 10X miles | 10 miles per dollar on hotels and rental cars booked through Capital One Business Travel |
Intro Offer
Earn 200K miles when you spend $30K in the first 3 months, and an additional 200K miles when you spend $150K in the first 6 monthsLIMITED-TIME OFFER: Earn up to 400K bonus milesAnnual Fee
$395Recommended Credit
Credit ranges are a variation of FICO® Score 8, one of many types of credit scores lenders may use when considering your credit card application.740-850Excellent
Why We Chose It
The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)Pros
- The Capital One Venture X business card has a very lucrative welcome offer.
- In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
- Business owners are also able to add employee cards for free.
Cons
- The card requires significant spending to earn the welcome offer.
- Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
- LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
- Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
- Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
- With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
- Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
- Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
- Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
- Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
- Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
- This is a pay-in-full card, so your balance is due in full every month

