United executive acknowledges carrier’s catering shortfalls, promises better meals
Ask any United Airlines frequent flyer what could be improved about the airline, and chances are that the food will be among the top complaints.
Since United resumed plated meal service in domestic first class in June 2021, the catering program has been marked by a lack of selection and, in some cases, poor taste.
In fact, for lunch and dinner service, United has only had three major menu rotations since then — most recently, a choice between za'atar chicken and a vegetarian selection, Impossible meatballs.
Now, a top United executive is acknowledging the catering issues and promising improvements.
"I know you probably love the za'atar chicken and the Impossible meatballs," chief customer officer Linda Jojo said sarcastically. "Sorry to say, they're probably not gonna be around much longer."
Jojo, speaking at the Skift Aviation Forum in Dallas on Wednesday, said that the lack of variety comes down to a slew of pandemic-related challenges.
"What I would say is that we definitely got slowed down first by the pandemic itself and now by the supply chain challenges that have been there," she said. Adding to the complexity is the fact that United contracts with 130 different catering kitchens across its global network.
The Chicago-based carrier now offers customers the option to pre-order their meals on certain flights — with five choices — and uses data to drive its catering decisions, said Jojo, who was previously United's chief digital officer.
"We will be feeding that data through our analytics engines and we now know what customers want and will have a better chance of putting that on the plane," she said.
Jojo also teased some new enhancements to United's domestic meal service, and, following Jojo's comments, a United spokesperson shared more.
Starting this week, domestic first class will have six new scheduled entrees, including two for breakfast and four for lunch and dinner. To create more variety, the lunch and dinner entrees will be catered directionally: two for eastbound flights and two for westbound flights.
Also, starting Dec. 1, the airline promises "six new signature entrees" in its pre-order system. Additionally that day, the airline will bring back its signature ice cream sundae cart in Polaris business class on four routes from San Francisco International Airport (SFO): Frankfurt Airport (FRA), Brisbane Airport (BNE), Singapore Changi Airport (SIN) and Sydney Airport (SYD). That news was first reported by Live and Let's Fly and confirmed by a carrier spokesperson.
Details about the entrees aren't yet available.
Don't expect free Wi-Fi on United
This year, United began offering flat $8 Wi-Fi pricing on board all of its domestic flights for MileagePlus members.
But don't expect it to become free, Jojo said.
The airline is focused on the reliability of its network — and wants to ensure that the wireless access points aboard its aircraft are not overused, not to mention the satellite bandwidth.
"A small price creates a little bit of friction that we think is a way to help people that really need it — are gonna be able to have it and use it," she said.
In fact, there wasn't a huge increase in Wi-Fi use when United introduced the cheaper pricing, Jojo said, "which I thought was interesting."
United continues to dynamically price Wi-Fi on its long-haul international flights. United credit cardholders receive a 25% statement credit when purchasing Wi-Fi aboard a United flight.
More: Delta debuts free Wi-Fi for all SkyMiles members in latest internet trial
Jojo's comments come as Delta Air Lines inches closer to free Wi-Fi on its flights. The carrier is testing free Wi-Fi for all SkyMiles members on select aircraft. Meanwhile, JetBlue has long provided free Wi-Fi on all of its flights.
Farewell to United's alcohol wipes?
One of the last vestiges of the early days of the COVID-19 pandemic can be found when boarding a United or United Express flight.
At the boarding door, a flight attendant still hands out individually wrapped alcohol wipes — a throwback to when every airline was heavily pushing the cleanliness of its aircraft.
Sanitizing wipes will remain available on board aircraft for those who want them, Jojo said. However, the airline might transition to handing out something else.
"Our flight attendants greet every single customer now and sometimes it's the hand wipes, sometimes it's just to say hello and we may not have a wipe forever," she said. "There may be something a little more fun coming at some point, but I don't think we'll ever take away that touchpoint at the end of the jet bridge."
Regardless of what new form that touchpoint takes, it would be yet another sign of United moving past the pandemic.
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