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United executive acknowledges carrier’s catering shortfalls, promises better meals

Nov. 17, 2022
5 min read
United Planes Boeing 737 Houston
United executive acknowledges carrier’s catering shortfalls, promises better meals
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Ask any United Airlines frequent flyer what could be improved about the airline, and chances are that the food will be among the top complaints.

Since United resumed plated meal service in domestic first class in June 2021, the catering program has been marked by a lack of selection and, in some cases, poor taste.

In fact, for lunch and dinner service, United has only had three major menu rotations since then — most recently, a choice between za'atar chicken and a vegetarian selection, Impossible meatballs.

Now, a top United executive is acknowledging the catering issues and promising improvements.

"I know you probably love the za'atar chicken and the Impossible meatballs," chief customer officer Linda Jojo said sarcastically. "Sorry to say, they're probably not gonna be around much longer."

United's Impossible meatballs entree. KYLE OLSEN/THE POINTS GUY

Jojo, speaking at the Skift Aviation Forum in Dallas on Wednesday, said that the lack of variety comes down to a slew of pandemic-related challenges.

"What I would say is that we definitely got slowed down first by the pandemic itself and now by the supply chain challenges that have been there," she said. Adding to the complexity is the fact that United contracts with 130 different catering kitchens across its global network.

The Chicago-based carrier now offers customers the option to pre-order their meals on certain flights — with five choices — and uses data to drive its catering decisions, said Jojo, who was previously United's chief digital officer.

"We will be feeding that data through our analytics engines and we now know what customers want and will have a better chance of putting that on the plane," she said.

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Jojo also teased some new enhancements to United's domestic meal service, and, following Jojo's comments, a United spokesperson shared more.

Starting this week, domestic first class will have six new scheduled entrees, including two for breakfast and four for lunch and dinner. To create more variety, the lunch and dinner entrees will be catered directionally: two for eastbound flights and two for westbound flights.

Also, starting Dec. 1, the airline promises "six new signature entrees" in its pre-order system. Additionally that day, the airline will bring back its signature ice cream sundae cart in Polaris business class on four routes from San Francisco International Airport (SFO): Frankfurt Airport (FRA), Brisbane Airport (BNE), Singapore Changi Airport (SIN) and Sydney Airport (SYD). That news was first reported by Live and Let's Fly and confirmed by a carrier spokesperson.

Details about the entrees aren't yet available.

Don't expect free Wi-Fi on United

This year, United began offering flat $8 Wi-Fi pricing on board all of its domestic flights for MileagePlus members.

But don't expect it to become free, Jojo said.

The airline is focused on the reliability of its network — and wants to ensure that the wireless access points aboard its aircraft are not overused, not to mention the satellite bandwidth.

"A small price creates a little bit of friction that we think is a way to help people that really need it — are gonna be able to have it and use it," she said.

In fact, there wasn't a huge increase in Wi-Fi use when United introduced the cheaper pricing, Jojo said, "which I thought was interesting."

United continues to dynamically price Wi-Fi on its long-haul international flights. United credit cardholders receive a 25% statement credit when purchasing Wi-Fi aboard a United flight.

More: Delta debuts free Wi-Fi for all SkyMiles members in latest internet trial

Jojo's comments come as Delta Air Lines inches closer to free Wi-Fi on its flights. The carrier is testing free Wi-Fi for all SkyMiles members on select aircraft. Meanwhile, JetBlue has long provided free Wi-Fi on all of its flights.

Farewell to United's alcohol wipes?

One of the last vestiges of the early days of the COVID-19 pandemic can be found when boarding a United or United Express flight.

At the boarding door, a flight attendant still hands out individually wrapped alcohol wipes — a throwback to when every airline was heavily pushing the cleanliness of its aircraft.

United sanitizing wipe. ETHAN KLAPPER/THE POINTS GUY

Sanitizing wipes will remain available on board aircraft for those who want them, Jojo said. However, the airline might transition to handing out something else.

"Our flight attendants greet every single customer now and sometimes it's the hand wipes, sometimes it's just to say hello and we may not have a wipe forever," she said. "There may be something a little more fun coming at some point, but I don't think we'll ever take away that touchpoint at the end of the jet bridge."

Regardless of what new form that touchpoint takes, it would be yet another sign of United moving past the pandemic.

Featured image by ZACH GRIFF/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.