Uber's in More Hot Water — This Time, for Spying on Its Drivers
In case you haven't heard: Uber is not having the greatest year thus far. Between the #DeleteUber movement in January where more than 200,000 Uber users deleted the app, the claims of sexual harassment at the corporate level and more, things could be going a lot more smoothly. Well, it looks like that downward spiral is continuing.
The Information is reporting that the company launched a software-based program called "Hell." The program worked to track down Uber drivers who were also driving for its direct competitor, Lyft. Hell would create fake Lyft rider accounts and fool Lyft drivers into thinking the riders were located around a city. When the Lyft driver would go, Uber would be able to detect where all the Lyft drivers were within a city.
Because it was able to track Lyft drivers' locations, Uber was able to see which drivers were driving for both companies. From there, Uber would use that information to incentivize those drivers to drive more for Uber. For example, Hell would give "double-apping" drivers special bonuses for meeting a select number of rides per week. According to the data Hell uncovered, about 60% of drivers were driving for both Uber and Lyft, and as a result, Uber dished out tens of millions of dollars in bonuses each week.

The program was launched in 2014 and was used to spy on its drivers until 2016. Uber stopped using Hell after Lyft had raised more than $1 billion in funding and expanded its ride-share network to more cities, hence creating more douple-apping drivers. So, Uber stopped the program so it could avoid expending too much in bonuses to its drivers.
Uber CEO Travis Kalanick, who's been under fire after video surfaced of him getting in a heated argument with a driver, reportedly praised employees who ran the Hell program. Kalanick would also reportedly comment on how the Hell program fit the company's culture of "hustle."
If the allegations about the existence of the Hell program prove to be true, the company could face a number of allegations. According to The Information, a law firm that's worked with Uber in the past said those allegations could include unfair business practices, misappropriation of trade secrets, breach of contract and violation of the federal Computer Fraud and Abuse Act.
TPG featured card
at Capital One's secure site
Terms & restrictions apply. See rates & fees.
| 5X miles | Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel |
| 2X miles | Earn unlimited 2X miles on every purchase, every day |
Pros
- Stellar welcome offer of 75,000 miles after spending $4,000 on purchases in the first three months from account opening. Plus, a $250 Capital One Travel credit to use in your first cardholder year upon account opening.
- You'll earn 2 miles per dollar on every purchase, which means you won't have to worry about memorizing bonus categories
- Rewards are versatile and can be redeemed for a statement credit or transferred to Capital One’s transfer partners
Cons
- Highest bonus-earning categories only on travel booked via Capital One Travel
- LIMITED-TIME OFFER: Enjoy $250 to use on Capital One Travel in your first cardholder year, plus earn 75,000 bonus miles once you spend $4,000 on purchases within the first 3 months from account opening - that’s equal to $1,000 in travel
- Earn unlimited 2X miles on every purchase, every day
- Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
- Miles won't expire for the life of the account and there's no limit to how many you can earn
- Receive up to a $120 credit for Global Entry or TSA PreCheck®
- Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
- Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
- Transfer your miles to your choice of 15+ travel loyalty programs
- Top rated mobile app


