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What's in A Name? TPG Readers Weigh in on Marriott's New Rumored Moniker

Nov. 26, 2018
2 min read
Marriott Kauai Coconut
What's in A Name? TPG Readers Weigh in on Marriott's New Rumored Moniker
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It's been a whirlwind of a year for Marriott Rewards and Starwood Preferred Guest customers. Although the two brands formally completed the biggest hotel loyalty program merger in history this past summer, at least on paper, thousands of customers still find themselves struggling with the new hybrid system.

But Marriott promises a fresh start is on the horizon, including a new name for its loyalty program. A leaked peek led to fresh buzz this weekend... although not exactly in the direction most patrons probably expected.

According to reliable sources, Marriott's elite customers may soon find themselves referring to status-related shenanigans as part of the Marriott Bonvoy program. Second-to-highest-tier Platinum Premier Elite members will also be switching metals, at least in name, to Titanium Elite, while top-tier Platinum Premier Elite with Ambassador will become Ambassador Elite.

Predictably, the name is... different... and TPG readers have some thoughts. As commenter Mark exclaimed, "Did they ask Kim and Kanye to come up with a name!?"

Here's What TPG Readers Had to Say

"Marriott Preferred Guest would have been perfect. It would have been a nod to the SPG that loyalists loved while allowing Marriott to mark its territory."

"Relax everyone, these are either codenames, a joke, or one of the devs is a crazy Sia fan."

"Suddenly IHOb doesn't seem like the stupidest marketing idea..."

"Ridiculous, stupid name. New marketing people needed."

"2 years and they come up with Bonvoy? HAHAHAHAHA!! That's so bad I literally don't know what else to say."

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"With this new statement from Marriott, I think it is clear they intentionally leaked this to generate publicity. If they didn't, then they have a major leaker because other big leaks happened in April."

"Name is so bad that Marriott should seriously say Bon Voyage to Bonvoy!"

"That sounds like a cheap ladies' clothing company."

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4.5 / 5
Go to review

Rewards Rate

2X miles2 miles per dollar on every purchase
5X miles5 miles per dollar on flights and vacation rentals booked through Capital One Business Travel
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  • Intro Offer

    LIMITED-TIME OFFER: Earn up to 400K bonus miles
  • Annual Fee

    $395
  • Recommended Credit

    740-850
    Excellent

Why We Chose It

The Capital One Venture X Business Card has all the Capital One Venture X Rewards Credit Card has to offer and more. It offers an incredible welcome bonus and requires an equally impressive spend to qualify. In addition, the card comes with premium travel perks like annual travel credit. (Partner offer)

Pros

  • The Capital One Venture X business card has a very lucrative welcome offer.
  • In addition, the card comes with many premium travel perks such as an annual $300 credit for bookings through Capital One Business Travel.
  • Business owners are also able to add employee cards for free.

Cons

  • The card requires significant spending to earn the welcome offer.
  • Another drawback is that the annual travel credit can only be used on bookings made through Capital One Business Travel.
  • LIMITED-TIME OFFER: Earn up to 400K bonus miles: 200K miles when you spend $30K in the first 3 months, and an additional 200k miles when you spend $150k in the first 6 months
  • Earn unlimited 2X miles on every purchase, everywhere—with no limits or category restrictions
  • Earn 10X miles on hotels and rental cars and 5X miles on flights and vacation rentals booked through Capital One Business Travel
  • With no preset spending limit, enjoy big purchasing power that adapts so you can spend more and earn more rewards
  • Empower your teams to make business purchases while earning rewards on their transactions, with free employee and virtual cards. Plus, automatically sync your transaction data with your accounting software and pay your vendors with ease
  • Redeem your miles on flights, hotels and more. Plus, transfer your miles to any of the 15+ travel loyalty programs
  • Every year, you'll get 10,000 bonus miles after your account anniversary date. Plus, receive an annual $300 credit for bookings made through Capital One Business Travel
  • Receive up to a $120 credit for Global Entry or TSA PreCheck®. Enjoy access to 1,300+ airport lounges worldwide, including Capital One Lounge locations and Priority Pass™ lounges, after enrollment
  • Enjoy a $100 experience credit and other premium benefits with every hotel and vacation rental booked from the Premier Collection
  • This is a pay-in-full card, so your balance is due in full every month