What's in A Name? TPG Readers Weigh in on Marriott's New Rumored Moniker
It's been a whirlwind of a year for Marriott Rewards and Starwood Preferred Guest customers. Although the two brands formally completed the biggest hotel loyalty program merger in history this past summer, at least on paper, thousands of customers still find themselves struggling with the new hybrid system.
But Marriott promises a fresh start is on the horizon, including a new name for its loyalty program. A leaked peek led to fresh buzz this weekend... although not exactly in the direction most patrons probably expected.
According to reliable sources, Marriott's elite customers may soon find themselves referring to status-related shenanigans as part of the Marriott Bonvoy program. Second-to-highest-tier Platinum Premier Elite members will also be switching metals, at least in name, to Titanium Elite, while top-tier Platinum Premier Elite with Ambassador will become Ambassador Elite.
Predictably, the name is... different... and TPG readers have some thoughts. As commenter Mark exclaimed, "Did they ask Kim and Kanye to come up with a name!?"
Here's What TPG Readers Had to Say
"Marriott Preferred Guest would have been perfect. It would have been a nod to the SPG that loyalists loved while allowing Marriott to mark its territory."
"Relax everyone, these are either codenames, a joke, or one of the devs is a crazy Sia fan."
"Suddenly IHOb doesn't seem like the stupidest marketing idea..."
"Ridiculous, stupid name. New marketing people needed."
"2 years and they come up with Bonvoy? HAHAHAHAHA!! That's so bad I literally don't know what else to say."
"With this new statement from Marriott, I think it is clear they intentionally leaked this to generate publicity. If they didn't, then they have a major leaker because other big leaks happened in April."
"Name is so bad that Marriott should seriously say Bon Voyage to Bonvoy!"
"That sounds like a cheap ladies' clothing company."
TPG featured card
at Capital One's secure site
Terms & restrictions apply. See rates & fees.
| 5X miles | Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel |
| 2X miles | Earn unlimited 2X miles on every purchase, every day |
Pros
- Stellar welcome offer of 75,000 miles after spending $4,000 on purchases in the first three months from account opening. Plus, a $250 Capital One Travel credit to use in your first cardholder year upon account opening.
- You'll earn 2 miles per dollar on every purchase, which means you won't have to worry about memorizing bonus categories
- Rewards are versatile and can be redeemed for a statement credit or transferred to Capital One’s transfer partners
Cons
- Highest bonus-earning categories only on travel booked via Capital One Travel
- LIMITED-TIME OFFER: Enjoy $250 to use on Capital One Travel in your first cardholder year, plus earn 75,000 bonus miles once you spend $4,000 on purchases within the first 3 months from account opening - that’s equal to $1,000 in travel
- Earn unlimited 2X miles on every purchase, every day
- Earn 5X miles on hotels, vacation rentals and rental cars booked through Capital One Travel
- Miles won't expire for the life of the account and there's no limit to how many you can earn
- Receive up to a $120 credit for Global Entry or TSA PreCheck®
- Use your miles to get reimbursed for any travel purchase—or redeem by booking a trip through Capital One Travel
- Enjoy a $50 experience credit and other premium benefits with every hotel and vacation rental booked from the Lifestyle Collection
- Transfer your miles to your choice of 15+ travel loyalty programs
- Top rated mobile app