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Tokyo's Famous Fish Market Reopens at New Location, Off to a Rough Start

Oct. 12, 2018
5 min read
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Tokyo's Famous Fish Market Reopens at New Location, Off to a Rough Start
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The world's largest fish market has resumed operations at a new location in Tokyo after two years of planning, but its first day back didn't go smoothly.

The new $5 billion Toyosu market replaced the 80-year-old Tsukiji fish market on Thursday and, according to Reuters, was welcomed with a minor truck fire and traffic jam. The 5:30am tuna auction was filled with shouting and bells ringing — the new location is something Tokyo Governor Yuriko Koike says will need some getting used to.

"Together, we would like to develop this as the core market of Tokyo, and Japan, and make the Toyosu brand better day by day,” Koike told Reuters.

The Tsukiji fish market was one of Tokyo's top attractions where tourists could be found lining up hours before the doors opened in the early morning and would generate $14 million worth of business daily. The market stopped admitting guests to the tuna auction on Sept. 15 and viewing of wholesale markets for seafood and vegetables ended on Sept. 29. Tsukiji officially closed on Oct. 6. TPG was able to experience this famous market back in 2011 with some help from a TPG reader.

The Tsukiji fish market in Tokyo. Photo by TOSHIFUMI KITAMURA / AFP / Getty Images.

Reuters reported that a survey by a group fighting the relocation revealed that more than 80% of Tsukiji fish traders opposed the move to Toyosu. The opening day was filled with several mixed reactions and a few concerns. Reporter Yukari Sakamoto for Food Sake Tokyo explained a few pressing factors like access, parking, contamination and lighting in the tuna auction.

The new market is on an island with limited access to public transportation. According to Food Sake Tokyo, it took some truck drivers more than two hours to get into the market. Additionally, there is limited parking and it cannot accommodate the tens of thousands workers and customers expected to visit.

There are also concerns over contamination because the island was polluted with toxic substances in 2016. According to Reuters, Tokyo spent 3.8 billion yen ($34 million) to dig hundreds of wells to pump out groundwater.

Although the new market makes it easier to view the live tuna auction, one vendor said that the overhead LED lights make it difficult for tuna buyers to get an accurate sense of a tuna's color and that the auction room's temperature is too high.

Tsukiji market's demolition has already begun, however, the Outer Market is still open and ready for business. This old location will provide temporary parking for the 2020 Summer Olympics in Tokyo and eventually turn in to a tourist center.

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This fish market will definitely be worth visiting, regardless if it started off on the wrong foot. Our guide tells you everything you need to know about Tokyo, from how to get there, where to stay, what to do and what to eat.

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  • Annual Fee

    $325
  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

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  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.