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These influencers are using social media to encourage people of color to travel

Feb. 03, 2020
4 min read
These influencers are using social media to encourage people of color to travel
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February is Black History Month in the United States and 2020 is the 150th anniversary of the 15th Amendment, which gave African-American men -- but not women of any race -- the right to vote.

This year is also a continuation of 2019's "Year of Return," which marked the 400th anniversary of the first enslaved Africans to be shipped out of Africa to Jamestown, Virginia. West African countries continue to encourage African-Americans to go “home” and reconnect with their diasporic origins.

In general, however, there's a stereotype that "black people don't travel," perpetuated by a lack of diversity in the travel industry. Even without initiatives catered specifically to African-Americans, black travelers spent $63 billion on travel in 2018 alone.

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"If you look at major campaigns or advertisements for travel -- especially luxury travel -- you don't see brown faces," Marissa Wilson, general manager of Travel Noire, told CNN.

But over the past couple of years, black travel clubs and networks have multiplied. Leading the charge are influencers who are using social media to encourage and empower people who look like them to travel.

@hey_ciara

https://www.instagram.com/p/B0EVPlmAgZv/

I've been following Ciara for a few years now. She first caught my attention when she tweeted out a super-helpful and relatable Twitter thread about how to travel on a budget. Since then, her following has grown for her tips, tricks and insights into traveling solo as a woman and a woman of color. Her Instagram feed will have you feeling extra wanderlust thanks to all of her amazing shots.

@nomadnesstribe

https://www.instagram.com/p/B39gM5XnKUZ/

Nomadness Travel Tribe is a travel lifestyle brand created by @evierobbie. The Instagram account has grown into a community of 20,000 with the mission of showing the world that travel has no racial, gender, religious, economic or interest limitations. The Nomadness Tribe also created an annual festival, Audacity Fest, to bring together black and brown travelers from around the world. This year's festival is in New York City from Aug. 20-23.

@griggsgoneglobal

https://www.instagram.com/p/B1WoL-PhG8C/

This family of five sold their home in California to spend a year traveling the world together. Their Instagram is full of travel inspiration and tips for families. The parents wanted their kids to gain a better understanding of different ways of living around the world. In total, the Griggs family visited 36 countries.

@oneikatraveller

https://www.instagram.com/p/B2CbcH-njul/

Oneika is a travel journalist who has visited 118 countries and counting. Through her Instagram, she offers travel tips on topics like safety while traveling or where to get the best photos in NYC. You can also catch her on the Travel Channel hosting "Big City, Little Budget" and "One Bag and You're Out."

@soulsociety

https://www.instagram.com/p/B5dHEylFiwq/

Soul Society is a community of black travelers created by Rondel Holder (@kingronthedon) after he set out to travel and realized the lack of representation and different perspectives in the space. He is also the founder of "Global Royalty," a travel concierge company that curates personalized trips to Africa and the diaspora. You can watch Rondel's heritage journey here.

@beyondbmore

https://www.instagram.com/p/B7uPVQmpJ2x/

Brian K. Oliver is the founder of "Bmore See More," a nonprofit organization empowering minority male students in Baltimore through education, mentorship and travel. Oliver is using his love for travel to encourage growth and empowerment among Baltimore's youth. His Instagram highlights his personal travel as well as the work he's doing to build up "Bmore See More."

@hijabiglobetrotter

https://www.instagram.com/p/B7Pf49_gVGw/

Kareemah is a Muslim woman of color who aims to empower fellow minority travelers to see the world. She is also a linguist and creates educational videos on learning new languages through her Instagram and YouTube. There's a lot you can learn from her whether you're a minority traveler or not.

@aviatorsofcolor

https://www.instagram.com/p/B0Reu3InJRh/

The Aviators of Color Instagram account is focused on "connecting, empowering and celebrating underrepresented POC in the aerospace industry." Off the 'gram, the AOC is a nonprofit organization that aims to support and guide aspiring aviators in their careers through networking with industry professionals.

Is there someone we missed that you think people should check out? Sound off in the comments below.

Featured image by Getty Images

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Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases
Best starter travel card
TPG Editor‘s Rating
Card Rating is based on the opinion of TPG‘s editors and is not influenced by the card issuer.
4 / 5
Go to review

Rewards Rate

3XEarn 3 Points per $1 spent at Restaurants and Supermarkets
3XEarn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
1XEarn 1 Point per $1 spent on all other purchases
  • Intro Offer
    For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening

    Earn 80,000 ThankYou® points
    60,000 points
  • Annual Fee

    $95
  • Recommended Credit
    Credit ranges are a variation of FICO© Score 8, one of many types of credit scores lenders may use when considering your credit card application.

    670-850
    Excellent, Good

Why We Chose It

The Citi Premier’s 3 points per dollar spent across a wide range of popular categories is one of the more lucrative offerings in the world of points and miles. The Citi Premier comes with a $95 annual fee and is currently offering a solid sign up bonus of 80,000 points after you spend $4,000 on purchases within the first three months. It also has some valuable transfer partners to make the most of your rewards. Add in access to Citi Entertainment plus a $100 hotel credit for any single-stay hotel booking that exceeds $500 or more, excluding taxes and fees, booked through the Citi travel website, there are few reasons why the Citi Premier should not be in every traveler’s wallet.

Pros

  • Earns 3x points on restaurants, supermarkets, gas stations, air travel and hotels.
  • $100 annual hotel savings benefit (on single hotel stay bookings of $500 or more, excluding taxes and fees, booked through thankyou.com)
  • Points transfer to 16 airline programs, from JetBlue to Virgin Atlantic.
  • World Elite Mastercard benefits, extended warranty, damage and theft protection.

Cons

  • $95 annual fee
  • Lacks travel protections that other travel rewards cards come with
  • For a limited time, earn 80,000 bonus ThankYou® Points after you spend $4,000 in purchases within the first 3 months of account opening
  • Earn 3 Points per $1 spent at Restaurants and Supermarkets
  • Earn 3 Points per $1 spent at Gas Stations, Air Travel and Hotels
  • Earn 1 Point per $1 spent on all other purchases
  • Annual Hotel Savings Benefit
  • 80,000 Points are redeemable for $800 in gift cards when redeemed at thankyou.com
  • No expiration and no limit to the amount of points you can earn with this card
  • No Foreign Transaction Fees on purchases