The US Could See the Return of a Popular Domestic Airline

Jun 2, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

A popular airline that disappeared eight years ago is looking to make a comeback. Investors are looking to bring back Midwest Express Airlines and the airline could be flying again as soon as 2020.

The Wisconsin State Journal reports that SEC filings show two investors have already infused $750,000 in cash to revive Midwest Express.

“Our goal is to bring back Midwest Express — the brand and all the brand elements that made it so popular the first time around,” Christine Williams, spokeswoman for the company’s three officers, told the Journal. “This is just the first step in a series of steps we need to take.”

Originally based in Milwaukee (MKE) and with a hub in Kansas City (MCI), the airline started passenger service in 1984 and was named Midwest Express Airlines. The carrier operated a fleet of Boeing 717s, DC-9s, Embraer 170s, Embraer 190s and MD-80s. Known for large recliner chairs, fresh-baked chocolate chip cookies, good food and great service, the airline was quite popular for Midwestern travelers.

After the September 11th attacks Midwest Express started to struggle financially and renamed itself as Midwest Airlines. Midwest was purchased by Republic Airways Holdings in 2009 (Republic now serves as regional subsidiary for the major US airlines). Just a year later, Midwest was merged with budget carrier Frontier Airlines and the Midwest brand was soon put to bed.

The new airline would cater to both business and leisure travelers and would reestablish Milwaukee as its hub city. What routes those will be currently is unclear. Details are unknown about the carrier’s potential business model, too — will it fashion itself as a low-cost carrier, as many airlines are doing these days, or will it go back to its roots of offering great service at reasonable prices? Potential competitors include Southwest, which has a large presence in Milwaukee. Allegiant, American, Delta, Frontier and United all operate flights from Wisconsin’s largest city, too.

“We’re looking at aggressively getting this going as quickly as we can. We would love to have something in the next one to two years, at the most,” Williams said. To expand that quickly, Midwest may have to buy a small, existing airline’s fleet and have staff ready to go — Williams says the airline has “been working on both.”

And don’t fret, Williams told the Journal that the airline will in fact be bringing back the famous chocolate chip cookies. Hopefully we’ll even see the return of the carrier’s loyalty program, Midwest Miles.

Featured image by Tomás Del Coro / Flickr. 

Delta SkyMiles® Platinum American Express Card

Earn 90,000 bonus miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new card in the first three months of card membership. Offer ends 11/10/2021.

With Status Boost™, earn 10,000 Medallion Qualification Miles (MQMs) after you spend $25,000 in purchases on your Card in a calendar year, up to two times per year getting you closer to Medallion Status. Earn 3X Miles on Delta purchases and purchases made directly with hotels, 2X Miles at restaurants and at U.S. supermarkets and earn 1X Mile on all other eligible purchases. Terms Apply.

Apply Now
More Things to Know
  • Limited Time Offer: Earn 90,000 Bonus Miles and 10,000 Medallion® Qualification Miles (MQMs) after you spend $3,000 in purchases on your new Card in your first 3 months. Offer expires 11/10/2021.
  • Earn up to 20,000 Medallion® Qualification Miles (MQMs) with Status Boost® per year. After you spend $25,000 in purchases on your Card in a calendar year, you can earn 10,000 MQMs two times per year, getting you closer to Medallion® Status. MQMs are used to determine Medallion® Status and are different than miles you earn toward flights.
  • Earn 3X Miles on Delta purchases and purchases made directly with hotels.
  • Earn 2X Miles at restaurants worldwide, including takeout and delivery and at U.S. supermarkets.
  • Earn 1X Miles on all other eligible purchases.
  • Receive a Domestic Main Cabin round-trip companion certificate each year upon renewal of your Card. *Payment of the government imposed taxes and fees of no more than $75 for roundtrip domestic flights (for itineraries with up to four flight segments) is required. Baggage charges and other restrictions apply. See terms and conditions for details.
  • Enjoy your first checked bag free on Delta flights.
  • Fee Credit for Global Entry or TSA Pre✓®.
  • Enjoy an exclusive rate of $39 per person per visit to enter the Delta Sky Club® for you and up to two guests when traveling on a Delta flight.
  • No Foreign Transaction Fees.
  • $250 Annual Fee.
  • Terms Apply.
  • See Rates & Fees
Regular APR
15.74%-24.74% Variable
Annual Fee
$250
Balance Transfer Fee
N/A
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.