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The Greyhound Bus Company Is Up For Sale

May 31, 2019
3 min read
20190529_Greyhound_JTGenter-3
The Greyhound Bus Company Is Up For Sale
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Dallas-based Greyhound is looking for a new leash.

North America's best-known intercity bus operator has been put up for sale by its current owner, FirstGroup, although the value of the brand is still nebulous. The British company, which purchased Greyhound in 2007 for $3.6 billion, is seeking to divest itself of its highway-dependent US investment as well as its UK spinoff brand, First Bus. Both brands face increasingly steep competition from budget carriers and have attracted the notice of shareholders concerned about profitability.

“The issues at Greyhound have revolved around the impact of low cost airlines coming into some of our markets and (the) relatively low oil price over the year, which in the US means more people get into their cars,” FirstGroup CEO Matthew Gregory said.

A household name for over 100 years, Greyhound was founded in 1914, just six years after Ford's Model T hit the market. The iconic brand connects the north American continent through a spiderweb of scheduled routes, transporting approximately 17 million passengers between nearly 2,400 destinations each year.

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Just for fun, we asked TPG Lounge readers to offer suggestions on ways the Greyhound brand could improve its current offering to appeal more to modern travelers. Ken Stern's first reaction was, "You mean [the brand is] actually still around?"

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"Disband it. Sell off the parts. Call it a day," Harrison Schultz unequivocally stated. Jim Sliwa agreed. "Sell it for parts?"

Meanwhile, others had creative suggestions on ways to refresh the brand. "Put wings on all the buses," said Chase Kramer. "Pull up to all the gates expecting an Airbus, [then] watch the look on people’s faces." In more practical insight, A.R. Mattheus felt that, in his own firsthand recent experience, offering more hands-on customer service would help the brand refurbish its shoddy reputation. "Having an agent [at the station] to do automatic refunds would [make] it much easier in the case of ...delay[s]," he said. Mattheus told TPG that rival bus company Bolt eventually earned his business because of his frustrations with Greyhound. "I was able to pay about $6 more in the end to hop on a Bolt bus."

Other readers offered thoughts along the lines of sustainable transportation. "Convert all buses to run on renewable natural gas and offer it as a carbon-neutral or carbon-negative transportation option," said Allison Cunningham. Yet others agreed with FirstGroup's decision to drop Greyhound altogether. "Shut it down," said Michael Simon. "Their tickets aren't competitive at all; sometimes, it's cheaper to fly than to deal with that mess." I've been on Greyhound three times, and every time, there was a major issue that caused hours of delays in a hot bus."

Brainstorming more outside the box, Greyhound could consider investing its existing resources toward other niche forms of transportation, such as party bus offerings to the Hamptons, Napa and Sonoma, and other popular destinations that are only accessible by road, thus requiring designated drivers.

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Apply for American Express® Gold Card
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.