Taiwan to pay tourists to visit
Looking for a bargain long-haul trip this year? Head to Taiwan, where plans are afoot to actually pay travelers to come over.
Taiwanese officials are looking to offer a financial incentive of 5,000 New Taiwan dollars (about $164) per traveler or NT$20,000 ($654) for group tours in a bid to help boost flagging tourist levels.
Some half a million foreign vacationgoers are set to benefit from the plan, which was designed to help the government reach its goal of 6 million visitors by year’s end.
Taiwan only fully reopened its borders last October due to the COVID-19 pandemic and has subsequently failed to attract even a tenth of the number of tourists compared to years prior. As a result, officials are now spending money to make money.
How will it work?
Chang Shi-chung, director-general of the Taiwan Tourism Bureau, said the financial package will be sent digitally to a type of tourist card, ensuring all the cash will go directly back into the country’s tourism sector.
“International tourists who are given NT$5,000 will not receive it until they arrive,” Chang explained. “It will be stored in an electronic ticketing card, which can be used to pay for food, accommodation and other travel expenses during their time here.”
Related: Taiwan's Starlux Airlines will start flying to the US in April
There’s still no information on when or where these cash amounts will be handed over to travelers, just that it will be distributed via a number of "promotional events" this year.
The very fact we’re writing this, and you’re reading this, means, at least on the marketing side of things, Taiwan has found a smart way to tell the world that it's open for business. Whether this will translate into the 10 million tourists it hopes to snare by 2025 remains to be seen.
It’s not the first Asian destination to throw money at dwindling tourist numbers either. Last month, Hong Kong revealed it was giving away half a million free airline tickets in a bid to win back visitors in a project dubbed “Hello Hong Kong.”
How far will the cash amount go?
Pretty far, actually. Living costs in this part of Asia are cheaper than in many of its bigger neighbors; a weeklong escape could cost you less than the same time spent in many European destinations.
In Taiwan’s capital Taipei, you can find five-star hotel rooms for about $84 per night in June for two people. Although perhaps a truer reflection of how far your dollars will go is via the "Big Mac index," which has the hallowed meat sandwich priced at $2.50 in Taiwan compared to the average cost of $6.05 in the U.S. — (junk) food for thought.
Why has Taiwan’s tourism dried up?
The move comes at a time of increasing uncertainty in a travel market still suffering from the COVID-19 pandemic. Annual visitor numbers were around 11.8 million before the pandemic but had dwindled to just 9,000 last year.
This could have a dramatic toll on businesses, including hotels, airlines, restaurants and leisure companies throughout the country.
Another possible reason for a dwindling travel market could be escalating tensions between China and Taiwan. The tensions have prompted warnings from the U.S. to China against a possible invasion.
Just this week, 25 Chinese warplanes and three warships were spotted off Taiwan's mainland in the latest provocation to cause geopolitical ripple effects.
This doesn’t mean you shouldn’t visit Taiwan — far from it. The U.S. Department of State gives Taiwan a "Level 1" travel advisory, which advises "normal precautions" for travel.
Bottom line
Let’s be honest, unless you had already planned to explore this delightful corner of Asia in 2023, a $164 subsidy probably won’t be enough to sway you into paying a visit when a flight could cost three or four times that.
However, if you aren't one of the half a million tourists to benefit from the campaign, you can console yourself with incredible food and scenery.
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There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)Pros
- 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
- 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
- Packed with credits foodies will enjoy
- Solid welcome bonus
Cons
- Not as useful for those living outside the U.S.
- Some may have trouble using Uber and other dining credits
- You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
- Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
- Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
- Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
- Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
- $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
- $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
- $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
- $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
- Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
- No Foreign Transaction Fees.
- Annual Fee is $325.
- Terms Apply.