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We 'luv' to see it: Southwest fares now displaying in Google Flights

May 22, 2024
5 min read
Southwest DAL-1
We 'luv' to see it: Southwest fares now displaying in Google Flights
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Google Flights is one of the top tools for finding the best possible airfare. The Google Flights search engine aggregates nearly all available flights based on your specified date and location parameters. Once you find your perfect flight, you can click through to book directly with the airline. You can even compare cash and award pricing by using a browser extension.

As valuable as Google Flights is, there has always been one glaring drawback: the inability to see Southwest Airlines fares in the search results. Now, that has changed.

As of Wednesday, Southwest fare results are displaying in Google Flights searches alongside other major airlines. Historically, you could view Southwest flight times, numbers and other data in the search results, but you could only see the actual fare by clicking through to Southwest's website.

southwest on google flights
GOOGLE FLIGHTS

Now that you can view Southwest prices on Google Flights, you can compare pricing across multiple airlines to find the most affordable flight. This makes the search engine's date grid and price graph tools more accurate and helpful to travelers.

You can also utilize Google Flights' tracking capabilities to monitor Southwest flight prices. When you sign up, you'll receive an email alert anytime the price of a tracked Southwest flight changes. This can help you determine the best time to book. For previously booked flights, this will let you rebook your flight at a lower price and receive a flight credit or cash back, depending on your booking method and fare class.

new york to la google flights southwest
GOOGLE FLIGHTS

This change also means you can view pricing and inclusions for all four of Southwest's fare classes within Google Flights. Overall, comparing and booking airfare on the Google Flights platform just got much easier.

Southwest regularly offers flight deals, which you could typically only access directly with the airline. Now, you can see the same discounted flight deals on Google Flights that Southwest offers on its own website.

Southwest shared the following statement with TPG regarding the changes:

"We’re extending the reach of Southwest.com by giving users of Google Flights enhanced visibility into our available flights, fares, and the benefits of our products and services. In our initial piloting of this partnership, we’ve made it possible for Google Flights users to compare our different fare options and click directly into Southwest.com to book their selected itinerary.

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"This offers the digital experience our existing customers and members of Rapid Rewards know well for account management and reservation servicing options available throughout a journey with Southwest Airlines.

"We’re excited to continue finding ways to expose more consumers to the appeal of our unique combination of value, friendly and flexible policies, and a breadth of flight service that’s built around the more than 800 nonstop routes Southwest will offer this peak summer travel season among 121 airports across 11 countries."

Despite the change, the budget-friendly airline remains absent from online travel agencies like Expedia and Travelocity as well as credit card travel portals like Capital One Travel and the American Express Travel portal. Late last year, the airline did give eligible Chase cardholders the ability to redeem Chase Ultimate Rewards points for Southwest flights using the Chase travel portal.

These enhancements make booking Southwest flights easier than ever and only account for some of the changes the Dallas-based airline has committed to in recent years. In 2022, the company pledged $2 billion to "transform the customer experience." We've seen it do so by improving inflight Wi-Fi, adding power ports to some planes and more.

Southwest cabin
KATIE GENTER/THE POINTS GUY

More recently, following the airline's December 2022 meltdown that caused the cancellation of nearly 17,000 flights, Southwest said it was budgeting $1.3 billion for upgrades, maintenance and other expenditures to get back on track.

Technology limitations have also prevented the airline from offering red-eye flights. The airline has now migrated to a new system. During the Skift Aviation Conference in November 2023, CEO Bob Jordan said that with the technological barrier lifted, the airline "will be doing red-eyes" at some point in the future.

Could additional changes be on the way for the Southwest flight experience? It's too soon to tell. Still, this is certainly a major win for Southwest loyalists and budget-conscious travelers. Now, you can find and compare flight prices without ever leaving the Google Flights platform.

Related reading:

Featured image by DAVID SLOTNICK/THE POINTS GUY
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Apply for American Express® Gold Card
at American Express's secure site
Terms & restrictions apply. See rates & fees
Best for dining at restaurants
TPG Editor‘s Rating
4 / 5
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Rewards Rate

4XEarn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
4XEarn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
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  • Intro Offer

    As High As 100,000 points. Find Out Your Offer.
  • Annual Fee

    $325
  • Recommended Credit

    Excellent to Good

Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.