'Wanna Get Away,' no more: Southwest Airlines to ditch hallmark fare, revamp benefits as part of shake-up

It's not just the bag fees. Southwest Airlines' shake-up goes far beyond its stunning reversal of its longtime "bags fly free" ethos.

Aside from the new fees — which will debut in the coming months — the Dallas-based carrier is reimagining its entire menu of fare categories and perks. That includes ditching its long-standing "Wanna Get Away" tickets in favor of a new "Basic" category. Additionally, travelers on many fares will see reduced flexibility for itinerary changes and same-day standby rights, not to mention a new cap on their ability to use outstanding flight credits.

That's to say nothing of the slashed earnings rates for Southwest Rapid Rewards points on many tickets and dynamic pricing for redemptions that's set to take effect soon.

Southwest bag fees: 'Slaying of the sacred cow,' says United CEO

Together, it's a seismic shift for an airline long known for its simple, fee-free, customer-friendly policies — one that's garnered a scourge of criticism from travelers and industry insiders alike.

Here's what to know about Southwest's revamped fare types, starting May 28, including what you'll get, what's excluded and what's different from the choices the airline has long offered travelers.

Southwest Airlines ticket types and benefits

The most noticeable change to Southwest's fare ladder as of May 28 is the end to its standard Wanna Get Away option — a fare so synonymous with the airline that it doubled as the catchphrase of long-running commercials for the carrier.

In its place, Southwest will debut a Basic fare reminiscent of other airlines' no-frills basic economy offerings.

And the changes don't stop there.

Daily Newsletter

Reward your inbox with the TPG Daily newsletter

Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s experts

Email address

Sign up

By signing up, you will receive newsletters and promotional content and agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.

Sweeping changes

Together, these changes mark a clear effort by Southwest to incentivize customers to buy up to higher-priced tickets — or to carry one of its cobranded credit cards since its cardholders will earn a free checked bag, among other perks.

We should also point out that these fare benefits are likely to continue evolving over the coming months as the carrier prepares to roll out its assigned seating model.

Stunning reversal: What we know about the shocking changes from Southwest — and what you should do now

Assigned seating will bring another shake-up

Last week, Southwest CEO Bob Jordan said the carrier expects to start selling its assigned (and extra-legroom) seats by the final three months of 2025.

Southwest has already detailed a handful of policy changes that will take effect once assigned seating begins.

A-List Preferred elite status members will be able to select any seat on the aircraft — including extra-legroom seats — for free at booking. A-List members will be allowed to select extra-legroom seats within 48 hours of booking.

On the flip side, the carrier last year said travelers flying on its most basic fares wouldn't be able to select a seat for free under its new model.

Boarding benefits to see changes, too

Additionally, the carrier's boarding benefits are likely to continue evolving as part of the changes.

In January, executives told TPG that the airline's future boarding process will resemble its existing one but with tweaks to account for assigned seating; expect the airline to grant early boarding privileges to elite status members and travelers flying on a higher-category fare, for instance.

That would presumably include some sort of replacement for Southwest's current priority boarding products — EarlyBird and Upgraded Boarding — which are tailored to the current open-seating model.

Plus, Southwest still owes customers a full rundown of its future credit card benefits after the company said it recently reached a revamped deal with Chase for its suite of cards.

Bottom line

With all that said, expect Southwest's changes to its fares, perks and loyalty program to continue at a rapid pace in the coming months.

And, at this point, we'd be remiss not to caution: Don't be surprised if the breadcrumbs the carrier has left about its future plans continue to evolve.

After all, just months ago, Southwest said it wouldn't dare devalue its Rapid Rewards program or add checked bag fees. Both will be a reality by summer.

Related reading:

• How to quickly earn the Southwest Companion Pass
• Southwest A-List status: What it is and how to earn it
• Maximize your airfare: The best credit cards for booking flights
• The best credit cards to reach elite status
• How to change or cancel a Southwest Airlines flight