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On Sun Country, your connection could end up being on a bus

Oct. 01, 2019
4 min read
Landline MSP
On Sun Country, your connection could end up being on a bus
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Are airline passengers willing to consider buses for a seamless one-stop itinerary from smaller markets?

That's what one start-up company is betting on. A company called Landline wants to connect travelers from small communities around the country to flights at hub airports.

Touting itself as a “regional mobility company” operating “premium motor coaches” — in other words, a bus operator — Landline will launch its first airline partnership with Sun Country Airlines in November. The firm’s buses will connect the leisure carrier’s Minneapolis/St. Paul (MSP) hub with the Duluth (DLH) and Mankato (MKT) airports in Minnesota.

Landline plans to operate the routes as a regional airline would, a Sun Country Express so-to-speak, just with buses instead of planes, the company’s CEO David Sunde explained to Skift last month.

“With consolidation and the pilot shortage and the lack of really any aircraft development in the sub-60-seat sector, there is not a proper way to source this mission if you are in an airline,” he said.

A map of Landline's current and potential future bus service to Minneapolis/St. Paul airport. (Image courtesy of Landline)

Sun Country will sell tickets for the segments operated by Landline on its website, allowing customers to book an itinerary just as if they were booking one with a connecting flight. Passengers will check in and drop off bags at the Duluth or Mankato airports and then transfer between buses and flights at Minneapolis/St. Paul much as they would if they were flying, except that they will have to clear security at MSP.

“We are excited to partner with Landline to make our low fares and comfortable onboard experience available to more Minnesotans,” Jude Bricker, CEO of Sun Country, said in a statement.

The trip from Duluth to Sun Country’s home in Terminal 2 at Minneapolis/St. Paul airport is 162 miles, and from Mankato is 73 miles, according to Google Maps. Landline schedules the former at up to three hours and 20 minutes, and the latter at up to two hours.

Delta Air Lines flies between Duluth and Minneapolis with flights blocked at roughly one hour and 10 minutes, according to Diio by Cirium schedules.

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No carrier has flown between Mankato and Minneapolis since 2004, Diio data shows. According to the Airline Maps blog, former Republic Airlines served the route in 1979 but had dropped the service by 1983. Republic merged with Northwest Airlines in 1986, and Northwest with Delta in 2008.

Bus-airline connections on regional routes are not a new idea. United Airlines offers a bus between its Newark (EWR) hub and Allentown, Pennsylvania, a trip of about 80 miles. AirTran Airways, America West Airlines and Frontier Airlines also have all previously contracted with bus operators to connect their hubs to nearby small communities.

The question remains whether people will take to Landline’s new services. Buses, while an economic way to connect a hub airport with smaller communities, are subject to traffic and other conditions that a flight may be able to avoid.

Airlines have by-and-large gotten out of the bus business. As Skift pointed out, Continental Airlines exited many of its connecting bus routes in the late 1990s with a spokesperson telling The New York Times that the carrier did "not want to be in the bus business."

“It’s been tried before,” J.P. Morgan analyst Jamie Baker said recently of the bus-airline connection concept, according to Air Transport World. “It didn’t work.”

What does work are bus operators that serve airports — independent of airlines. For example, there is a robust network of bus routes connecting Boston Logan (BOS) to points in New England, including Cape Cod, New Hampshire and Maine.

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  • Intro Offer

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  • Annual Fee

    $325
  • Recommended Credit

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.