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Marriott announces its 37th brand, Series by Marriott

May 22, 2025
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2 min read
Marriott
Marriott announces its 37th brand, Series by Marriott
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Marriott just announced its 37th brand, Series by Marriott. This brand will focus on the "midscale and upscale lodging segments" of the lodging market, bringing regional brands under the Marriott umbrella while allowing the properties to keep their own identity.

Think of it like Marriott's existing Autograph Collection and Luxury Collection brands. Independent hotels can join these brands and offer Marriott Bonvoy points and elite benefits to their customers while keeping what makes their properties unique. But instead of targeting luxury travel, Series by Marriott will cater more toward the middle of the market.

Series by Marriott properties will be required to offer some amenities, like free Wi-Fi, coffee and tea. Further, Marriott noted that some properties may have other amenities, including fitness centers, breakfast and event spaces. These properties will also participate in the Marriott Bonvoy loyalty program.

Alongside this announcement, Marriott also launched a partnership with Concept Hospitality Private Limited, an Indian hospitality company with over 100 hotels across 90 locations.

Under this partnership, CHPL's flagship brands — The Fern, The Fern Residency and The Fern Habitat — will join Series by Marriott, massively expanding Marriott's footprint in India. However, Marriott has not announced a timeline for when these hotels will join the brand. Marriott also made a "small equity investment" in CHPL.

We're curious to see how Marriott uses Series by Marriott to expand in India and beyond. This new brand opens up interesting opportunities for midmarket independent hotel groups to grow their reach by leveraging Marriott's booking channels and Bonvoy loyalty program while keeping their identities. It also helps Marriott expand through existing, locally known hotel brands in new markets.

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We're also interested to see how elite benefits are honored at these hotels. Since they're not in-house Marriott properties, it may be tough to know when you'll get complimentary breakfast, room upgrades and other perks. We're hopeful that Marriott will release more information soon.

Featured image by YURIKO NAKAO/GETTY IMAGES
Editorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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Why We Chose It

There’s a lot to love about the Amex Gold. It’s a fan favorite thanks to its fantastic bonus-earning rates at restaurants worldwide and at U.S. supermarkets. If you’re hitting the skies soon, you’ll also earn bonus Membership Rewards points on travel. Paired with up to $120 in Uber Cash annually (for U.S. Uber rides or Uber Eats orders, card must be added to Uber app and you can redeem with any Amex card), up to $120 in annual dining statement credits to be used with eligible partners, an up to $84 Dunkin’ credit each year at U.S. Dunkin Donuts and an up to $100 Resy credit annually, there’s no reason that foodies shouldn’t add the Amex Gold to their wallet. These benefits alone are worth more than $400, which offsets the $325 annual fee on the Amex Gold card. Enrollment is required for select benefits. (Partner offer)

Pros

  • 4 points per dollar spent on dining at restaurants worldwide and U.S. supermarkets (on the first $50,000 in purchases per calendar year; then 1 point per dollar spent thereafter and $25,000 in purchases per calendar year; then 1 point per dollar spent thereafter, respectively)
  • 3 points per dollar spent on flights booked directly with the airline or with amextravel.com
  • Packed with credits foodies will enjoy
  • Solid welcome bonus

Cons

  • Not as useful for those living outside the U.S.
  • Some may have trouble using Uber and other dining credits
  • You may be eligible for as high as 100,000 Membership Rewards® Points after you spend $6,000 in eligible purchases on your new Card in your first 6 months of Card Membership. Welcome offers vary and you may not be eligible for an offer. Apply to know if you’re approved and find out your exact welcome offer amount – all with no credit score impact. If you’re approved and choose to accept the Card, your score may be impacted.
  • Earn 4X Membership Rewards® points per dollar spent on purchases at restaurants worldwide, on up to $50,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 4X Membership Rewards® points per dollar spent at US supermarkets, on up to $25,000 in purchases per calendar year, then 1X points for the rest of the year.
  • Earn 3X Membership Rewards® points per dollar spent on flights booked directly with airlines or on AmexTravel.com.
  • Earn 2X Membership Rewards® points per dollar spent on prepaid hotels and other eligible purchases booked on AmexTravel.com.
  • Earn 1X Membership Rewards® point per dollar spent on all other eligible purchases.
  • $120 Uber Cash on Gold: Add your Gold Card to your Uber account and get $10 in Uber Cash each month to use on orders and rides in the U.S. when you select an American Express Card for your transaction. That’s up to $120 Uber Cash annually. Plus, after using your Uber Cash, use your Card to earn 4X Membership Rewards® points for Uber Eats purchases made with restaurants or U.S. supermarkets. Point caps and terms apply.
  • $84 Dunkin' Credit: With the $84 Dunkin' Credit, you can earn up to $7 in monthly statement credits after you enroll and pay with the American Express® Gold Card at U.S. Dunkin' locations. Enrollment is required to receive this benefit.
  • $100 Resy Credit: Get up to $100 in statement credits each calendar year after you pay with the American Express® Gold Card to dine at U.S. Resy restaurants or make other eligible Resy purchases. That's up to $50 in statement credits semi-annually. Enrollment required.
  • $120 Dining Credit: Satisfy your cravings, sweet or savory, with the $120 Dining Credit. Earn up to $10 in statement credits monthly when you pay with the American Express® Gold Card at Grubhub, The Cheesecake Factory, Goldbelly, Wine.com, and Five Guys. Enrollment required.
  • Explore over 1,000 upscale hotels worldwide with The Hotel Collection and receive a $100 credit towards eligible charges* with every booking of two nights or more through AmexTravel.com. *Eligible charges vary by property.
  • No Foreign Transaction Fees.
  • Annual Fee is $325.
  • Terms Apply.