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Ryanair’s 'Frequent Flyer' Program Has Only 1 Small Issue: No Miles to Earn
Jordan Allen
Contributor
Feb. 14, 2019
•
2 min read
Ryanair’s 'Frequent Flyer' Program Has Only 1 Small Issue: No Miles to Earn
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Ryanair has just launched its own annual frequent flyer subscription. But, unfortunately, you won't be able to earn miles on it.
Not too different from its "Ryanair Plus" program, which offers customers 20kg checked bag, priority boarding, two cabin bags and a reserved standard seat for an added fee of £24 per ticket, "Ryanair Choice" gives flyers the ability to book the lowest fares, fast-track airport access when available, priority boarding and a 10kg checked bag all for a yearly payment of €199 ($225).
"It'll be all-digital, it'll be done in a low-cost way," said Ryanair's chief marketing officer, Kenny Jacobs, to The Independent. "You will simply get a series of digits that you enter into your MyRyanair account." The airline is aiming for 100,000 sign-ups in its first year, going into effect at the end of summer 2019.
Customers will not be able to earn miles for their trips with this new program, however. While that might sound like a drawback, it's actually pretty typical of low-budget carriers in Europe. Easyjet, one of Ryanair's main competitors, also has a frequent flyer program that doesn't offer miles.
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