Royal Caribbean Spends $120 Million on Cruise Ship for Millennials
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Mariner of the Seas, the 15-year-old Royal Caribbean ship, has had a complete revamp. The $120 million project has one final goal: Get millennials on board.
Millennials, adults between the ages of 22 and 37, according to Pew Research, encompass a range of individuals that we would expect are just becoming financially independent to those having a significant amount of disposable income or anywhere in between.
According to Royal Caribbean President and CEO Michael Bayley, millennials are interested in traveling in shorter, more frequent trips than the generations before them. That is the trend Royal Caribbean is targeting with the four-night weekday and three-night weekend trips from Miami to the Bahamas on the Mariner of the Seas. The new and improved cruise is already bookable, and its first route after its renovation embarked on Monday.
On top of the routes, Royal Caribbean is hoping to bring in the typically cruise-averse generation by adding lots of new amenities to the ship. The Mariner of the Seas will now have an escape room set in a time-traveling observatory, a virtual reality trampoline experience, Italian dining by Chef Jamie Oliver and an intergalactic laser tag game.
The $120 million millennial ship is part of a larger $900 million refurbishment project Royal Caribbean is conducting on 10 of its ships over the next four years.
As someone who belongs to the spunky Gen-Z (just like the ship itself), I’m compelled by the new additions. They seem like necessary updates to keep up with the world that’s changing around us, and they might just be setting a new standard for the amenities that cruises will offer from now on.
H/T: Associated Press
Featured image courtesy of Royal Caribbean.
- Earn up to 100,000 bonus miles and 20,000 Medallion® Qualification Miles (MQMs). Earn 80,000 bonus miles and 20,000 Medallion® Qualification Miles (MQMs) after you spend $5,000 in purchases on your new Card in your first 3 months. Plus, earn an additional 20,000 bonus miles after your first anniversary of Card Membership. Offer Expires 4/1/2020.
- New! With Status Boost™, earn 15,000 Medallion Qualification Miles (MQMs) after you spend $30,000 in purchases on your Card in a calendar year, up to four times per year getting you closer to Medallion Status. MQMs are used to determine Medallion Status and are different than miles you earn toward flights.
- New! Earn 3X Miles on Delta purchases.
- Earn 1X Mile on all other eligible purchases.
- Fee Credit for Global Entry or TSA Pre✓®.
- Complimentary access into the Delta SkyClubs® for you when traveling on a Delta flight.
- New! Enjoy complimentary access to The Centurion® Lounge when you book your Delta flight with your Reserve Card.
- Enjoy your first checked bag free and Main Cabin 1 Priority Boarding on Delta flights.
- No Foreign Transaction Fees.
- $550 annual fee.
- Terms Apply.
- See Rates & Fees