Skip to content

Priceline Ends 'Name Your Own Price' for Rental Car Bookings

March 26, 2018
2 min read
Istanbul, Turkey - January 17, 2015: Most common rental car offices side by side on Sabiha Gokcen Airport in Istanbul. Including Avis, Sixth, Europacar, Budget, Hertz.
Priceline Ends 'Name Your Own Price' for Rental Car Bookings
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Starting Monday, Priceline will no longer offer the "Name Your Own Price (NYOP)" tool for car rentals and will offer express deals to take place of the NYOP feature.

With the NYOP model, Priceline allowed customers to make a suggested price and land a good deal for airfares, rental cars and hotels. For car rentals specifically, customers could choose a price, location and car type, and Priceline would find a quality rental car based on the suggestion.

The online travel agency will now offer express deals that will provide up to 40% savings, and the new process will be easier and faster, Bill Jose, senior vice president of rental cars at told USA Today.

“With rental cars, we have seen the consumers prefer Express Deals, and as a result we chose to make this switch,” Jose said. “The main benefit to consumers with this switch to Express Deals is with speed. Name Your Own Price for rental cars required consumers to bid and wait. With Express Deals, those steps are eliminated.”

In 2016, Priceline ended its "Name Your Own Price" for flight tickets. Priceline will continue to offer the NYOP tool for biding on hotel rooms.

“ does not have plans to move away from Name Your Own Price for hotels,” Jose says. “Travelers see value in that offering and continue to book millions of deals at prices that are not available elsewhere.”

Sign up for our daily newsletter

H/T USA Today

Featured image by Getty Images

Top offers from our partners

How we chose these cards

Our points-obsessed staff uses a plethora of credit cards on a daily basis. If anyone on our team wouldn’t recommend it to a friend or a family member, we wouldn’t recommend it on The Points Guy either. Our opinions are our own, and have not been reviewed, approved, or endorsed by our advertising partners.
See all best card offers