According to tweets from various passengers, the airline repeatedly plays Jess Glynne's (with an E) hit 2015 song "Hold My Hand" during boarding. Although a catchy song, hearing the same upbeat, pop song blare over and over again while you're waiting to take off can get tiresome real quick.
Jet2 featured the song in its advertising and apparently likes it so much that it more or less told its annoyed passengers that, well, they should just make their peace with it.
A spokesperson from the airline told The Independent that “Our Hold My Hand concept is very popular with customers, and we receive a huge amount of positive feedback about both the advert and the song.” That may not be entirely true. If you find yourself on a Jet2 flight and don't want to hear "Hold My Hand" you might want to bring noise-canceling headphones because the airline isn't going to stop playing the song.
