Omni first hotel chain to announce status shortcut during Coronavirus; targets competitors

In a bid to encourage customers to try Omni Hotels & Resorts, Omni Select Guest has announced a shortcut to Platinum Level status good through December 2021.

In order to qualify, you must sign up for the Select Guest program at selectguest.com and use enrollment code OMPUP20. Opt in to the promotion via the welcome email you'll receive after enrollment and book any two-night stay (must be a direct booking; excludes associate or family rates) to be completed by August 31, 2020, at any Omni hotel or resort or any Global Hotel Alliance partner hotels. You will receive Platinum status after you check out from your two-night stay.

Benefits of Omni Select Guest Platinum status include:

• Double Award Credit toward free nights (free night after every 10 nights stayed)
• Complimentary bottled water nightly (delivered with turndown service)
• Late checkout up to 3 p.m. (subject to availability)
• Guaranteed room availability with 24 hours prior notice
• Room upgrade upon check-in (subject to availability)
• Local market amenity (food item) on night of arrival
• Evening housekeeping service, including turndown

Omni's Local Experiences perk is an amazing part of Omni Select Guest and GHA Discovery, but will not be available for members who fast track to elite status. You will, however, receive reciprocal GHA Discovery Platinum status good at 32 hotel brands around the world.

Last October, I took advantage of a shortcut to top-tier Black status with Omni and stayed one night at the Omni Hotel at The Battery Atlanta overlooking my beloved Atlanta Braves SunTrust (now Truist) park. I was impressed with the hotel, loyalty program and Black status benefits. With the global presence of GHA hotels and ability to earn coveted Local Experiences, the program is one of the most overlooked hotel loyalty programs.

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To my knowledge, this is the first shortcut to elite status promotion we've seen since the pandemic began and is a smart move for Omni and its relatively small footprint of hotels to attract loyalists of other brands. Because everyone has already extended hotel status, hotels have actually de-incentivized their most loyal guests to stay with them. Hilton, Marriott, IHG and Hyatt loyalists now have an opportunity to try hotels and loyalty programs like Omni Select Guest.